Kula Country Farms on Maui will open its gates for free this Sunday, Oct. 25, with Toyota Hawaiʻi covering admission fees for the first 3,000 attendees from 9 a.m. to 4 p.m. The annual Kamaʻāina Sunday giveaway turns the farm's popular pumpkin patch into a free-for-all for early arrivals, waiving the usual entry fee during one of the busiest weekends of the fall season.
According to Maui Now, the 2026 Pumpkin Patch will feature more than 60 varieties of Kula-grown pumpkins and squash, along with local food and vendor booths and freshly picked marigolds and sunflowers. Guests can snap photos with pumpkins, take some home and explore the rest of the farm, the outlet reports.
Lance Ichimura, senior vice president of Toyota Hawaiʻi, said the sponsorship is meant as a gesture of thanks to the community. “Kamaʻāina Sunday is our way of saying mahalo to the community,” Ichimura told the outlet, framing the free admission as both an expression of gratitude and an invitation to celebrate with fellow attendees.
What's Included and What It Normally Costs
Outside of the Toyota-sponsored window, regular admission to the patch runs $5 per person, with free entry for children age 3 and under, per Kula Country Farms. That admission covers all areas of the patch, the children's garden, photo opportunities and the farm stand, according to the farm's website. The 2026 Fall Pumpkin Patch is slated to stay open through the end of October, per the farm's own listing.
There's a small wrinkle in the scheduling details worth noting for anyone planning a visit. Maui Now reports the sponsored event running from 9 a.m. to 4 p.m. on Oct. 25, while Kula Country Farms' general pumpkin patch hours for the month are listed as 9 a.m. to 3:45 p.m., with gates closing at that time. Visitors should plan around both timeframes until the discrepancy is clarified.
A Farm With Deep Roots on Haleakalā
Kula Country Farms sits at 6240 Kula Highway on the slopes of Haleakalā, where the Monden family has farmed for four generations, according to the farm's own site. Maui Magazine describes the operation as preserving a 70-year legacy of farming on the mountain, a history that's helped turn the pumpkin patch into what Maui Now calls a month-long, family-friendly tradition drawing visitors from across Maui and Hawaiʻi each year.
Toyota Hawaiʻi's Kamaʻāina Sunday giveaway isn't new. The automaker covered the same first-3,000 admission deal at the 2025 Pumpkin Patch on Oct. 26 of that year, an event that Maui Now reported included local vendors and food, a pumpkin carving contest and Halloween costume contests for families, keiki and pets. The tradition goes back further still: The Maui News reported Toyota Hawaiʻi sponsoring free admission for the first 3,000 attendees at the 2024 Pumpkin Patch on Oct. 27, describing it then as a monthlong event that draws crowds from around the island and state every year.
