Los Angeles/ Arts & Culture

Victoria's Secret Returns to L.A. After 19 Years With $50 Million Bra

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Published on October 19, 2026
Victoria's Secret Returns to L.A. After 19 Years With $50 Million BraSource: Miss Maven / Wikimedia Commons

The Victoria's Secret Fashion Show touched back down in Los Angeles for the first time in 19 years on Sunday, taking over Sony Pictures Studios in Culver City with a cast that mixed veteran supermodels, athletes and a $50 million diamond bra. Bella Hadid opened the show and Adriana Lima closed it, while Kylie Jenner stepped out in the most expensive Fantasy Bra in the brand's history.

The show marked the event's first return to Los Angeles in nearly two decades, according to Elle. It took place October 18 at Sony Pictures Studios, as confirmed by WWD, which also listed a lineup that included Gigi Hadid, Behati Prinsloo, Cindy Bruna, Imaan Hammam, Irina Shayk, Barbara Palvin and Alex Consani walking alongside Hadid and Lima. The New York Daily News also tracked a wider roster of models on the runway that night, from Ashley Graham and Elsa Hosk to Candice Swanepoel, Joan Smalls and Vittoria Ceretti.

Bella Hadid opened the show and Adriana Lima closed it with her signature wings, according to USA Today. That outlet also reported that Barbara Palvin returned to the runway just six weeks after giving birth to a daughter, a detail that underscored how many of the night's returning Angels are now juggling motherhood alongside the catwalk.

New Faces Share the Runway With Familiar Angels

Soccer star Trinity Rodman and Natalia Bryant, daughter of the late NBA legend Kobe Bryant, made their Victoria's Secret runway debuts at the show, per the same USA Today account. Also making her debut was Solange Omon, who earned her spot after winning the brand's YouTube competition, Angels Among Us. Their arrival followed last year's milestone moment when Angel Reese became the first professional athlete to walk the show, a comparison USA Today's report draws directly.

The 2026 cast also leaned into Victoria's Secret's embrace of internet fame, with influencers like Quenlin Blackwell walking alongside celebrity-connected models such as Amelia Gray Hamlin, according to the Sydney Morning Herald. That outlet also noted the brand retired its original Angels label in 2021 in favor of the VS Collective partnership program, making this show's heavy nod to Angels-era nostalgia a notable callback.

A Year's Worth of Seasons on One Runway

Rather than a single aesthetic, the 2026 show moved through an entire calendar in minutes, with models walking the lucite runway in lingerie that transported viewers through spring, summer, autumn and winter, according to W Magazine. Executive creative director Adam Selman divided the runway into chapters dedicated to each season, Elle reported.

Music kept pace with the shifting visuals. The show featured performances from Megan Thee Stallion, Megan Moroney, KATSEYE and Tate McRae, per USA Today's recap. KATSEYE's lineup included Yoonchae, Megan Skiendiel, Lara Raj and Daniela Avanzini, according to the Daily News. McRae used the stage to debut her new single, Housewife, performing it live for the first time, W Magazine noted.

Kylie Jenner's Record-Setting Fantasy Bra

The night's biggest headline-grabber was Kylie Jenner's turn in the $50 million Fantasy Bra, which USA Today described as the most expensive in Victoria's Secret history. It marked the piece's first appearance on the runway since 2018, according to Vogue.

Vogue's report detailed the bra's construction: 4,410 natural diamonds surrounding a 75.54-carat radiant-cut Fancy Vivid yellow diamond, built by 15 craftspeople who spent more than 1,000 hours on the piece. The Fantasy Bra tradition dates back to 1996, when Claudia Schiffer wore a $1 million version in a print ad, followed by a $10 million Millennium Bra in 1999 and a $15 million Red Hot Fantasy Bra worn by Gisele Bündchen in 2000, which had held the price record until Jenner's appearance, per USA Today.

Sunday's spectacle also continued a broader comeback story for the franchise. The Victoria's Secret Fashion Show returned in 2024 after a six-year hiatus, USA Today noted, and this year's Los Angeles homecoming suggests the brand is still searching for ways to recapture its old cultural footprint while updating its cast for a new generation of viewers.