A clothing brand that built its following on TikTok trends and celebrity-inspired style is about to get a physical foothold on the Las Vegas Strip. Edikted, the Gen-Z-focused fast-fashion retailer based in Los Angeles, is opening its first Nevada store inside Fashion Show mall, with the storefront planned for level 1 next to JD Sports.
A TikTok Brand Makes Its Vegas Move
The new location is slated to open in fall 2026 at 3200 Las Vegas Blvd S, Suite #1040, the address of Fashion Show mall itself, according to WhatNow. The brand is described on its own website as an online fashion label influenced by pop culture, technology and style, and it says it strives to inspire uniqueness and diversity for trend-obsessed shoppers while aiming to make women feel fierce, confident and powerful, per the same outlet's reporting. Edikted's Fashion Show storefront will sit on level 1 next to JD Sports, according to the Las Vegas Review-Journal, which also confirms the Gen-Z-oriented brand is opening soon at the mall.
WhatNow reports that Edikted's brand director, Tyler Macdonald, discussed the company's expansion with the outlet but did not share further details by the time of publication. The company's retail operations manager, Hatem Moustafa, and its global head of retail, Mina Farm, also did not respond to WhatNow's inquiries, nor did co-founder Dedy Shwartzberg respond to the outlet's questions about further expansion plans, per the same report.
From Tel Aviv Startup to Mall Mainstay
Edikted was founded in 2020 by Shwartzberg and Zvika Alon, who previously led the Israeli fashion brand Adika and launched Edikted digitally from Tel Aviv before relocating the company's headquarters to Los Angeles, according to WhatNow's reporting. Glossy describes Edikted as a digitally native brand that grew by leveraging TikTok trends, social media, gifting campaigns and consumer-search data, tracking real-time searches and celebrity style to shape its offerings.
The brand's clothing and accessories draw inspiration from streetwear looks, modern-day muses and runway trends, according to Chain Store Age. Edikted opened its first permanent store in New York City's Soho neighborhood in 2023, per Glossy's reporting, before expanding to The Grove in Los Angeles and Minnesota's Mall of America in 2024. It has since formed mall partnerships with Simon Property Group and added locations at Houston's The Galleria and Boca Raton's Town Center, as well as an international storefront in London, according to WhatNow.
Store Count Still Growing, Though Figures Vary
Exactly how many Edikted stores currently exist is not entirely settled. WhatNow reports the company has approximately 11 to 15 standalone brick-and-mortar stores in the United States, while separately noting the brand has at least 14 stores. Glossy reports that all of Edikted's stores are under 6,000 square feet and that the company plans to eventually scale to 30 to 40 flagship locations around the U.S. The brand's online store locator lists existing shops stretching from 597 Fifth Avenue in New York City to Garden City, New York; Bloomington, Minnesota; Aventura, Florida; King of Prussia, Pennsylvania; Frisco, Texas; Oak Brook, Illinois; and Nashville, Tennessee.
The push into physical retail is part of a broader pattern among mall operators and viral-first fashion labels looking to capture Gen Z's appetite for in-person shopping, Glossy reports. The outlet notes that Edikted planned to more than double its brick-and-mortar footprint in 2025 with new stores opening in five Simon Property Group malls, a trajectory Chain Store Age also described as more than doubling the brand's physical presence. Other digitally native labels including Halara and Cider have experimented with their own storefronts, while Princess Polly was opening seven new U.S. stores in 2025, according to Glossy. Still, the outlet notes that even at its most ambitious growth targets, Edikted's planned footprint would remain far smaller than Forever 21's peak of more than 800 stores worldwide.
