VIVAIA has opened its first Florida store, setting up shop inside The Florida Mall in Orlando on Tuesday. The 1,138-square-foot location sits at #422, 8001 S Orange Blossom Trail, and marks the comfort-footwear brand's latest push into brick-and-mortar retail after a string of U.S. openings this year.
A New Storefront on Orange Blossom Trail
The opening was announced in a release distributed via PR Newswire, which described the space as featuring the brand's latest retail concept in a bright, welcoming layout. The store expands VIVAIA's U.S. retail presence, according to the brand, and showcases both its signature styles and RE:WORK, its first Fall/Winter 2026 collection developed under Creative Director Alan Buanne.
The Orlando debut follows VIVAIA's first West Coast store at Westfield Valley Fair, which opened earlier in October 2026 — described in the same release as being in San Jose, California, though a separate VIVAIA announcement placed that same store in Santa Clara. That California location measures 1,141 square feet, just a few feet larger than the new Orlando shop.
Celebrity-Worn Styles Headline the Lineup
Shoppers browsing the Orlando store will find the Cristina Sneakerina, worn by Bella Hadid and Lola Tung, which blends a ballet-inspired silhouette with the ease of a sneaker. It's crafted from smooth satin, built on a lightweight, flexible triple-layer sole, and can be paired with the VIVAIA × NYCB Jewels ribbon laces and charm set in the Seraphine colorway.
Also on display is the Carol Sneakerina, a bestseller since its spring 2026 debut that Hadid has worn as well. It features a flexible bubble outsole built for all-day comfort and comes in seasonal colorways including Wildweave, black, and amber brown. Per the brand's release, more than 17,800 pairs of the Carol have sold in 2026 alone.
The Margot Mary Jane, described as VIVAIA's most iconic style, is worn by Selena Gomez and JENNIE and pairs a classic Mary Jane silhouette with a comfort-focused insole. Rounding out the lineup are the AllDay Sneaker, worn by Kelly Rutherford and built for travel and everyday wear with a breathable mesh upper; the Buna Clog Mule, a machine-washable option with a roomy 97-millimeter toe box aimed at home-office and casual workdays; and the Avoir Loafer, made from wear-resistant recycled nylon and designed to fold flat into a storage bag for commutes and work trips.
Part of a Fast-Growing Store Count
VIVAIA, founded in 2020, has built its reputation on comfort-led, sustainably produced footwear made with recycled materials, according to Inside Retail. The company now sells footwear in more than 61 countries and regions worldwide and surpassed 100 stores globally in 2026, the same milestone noted in its own announcement of the Westfield Valley Fair opening.
That growth has been rapid. The brand opened its first U.S. brick-and-mortar store in New York in April 2025, per FashionNetwork, and surpassed 75 stores worldwide that year as its offline retail footprint doubled year over year, according to WWD. For 2026, the trade outlet reported VIVAIA planned to open 10 new U.S. locations across New York, New Jersey, California, and Florida as part of a broader push to reach 130 stores globally across Asia, Europe, and the United States.
Among those other 2026 openings was a 650-square-foot store at Roosevelt Field Mall in Garden City, New York, designed around Japanese wabi-sabi principles. Accounts of a planned New Jersey location differ: WWD reported the company intended to open a store at Garden State Plaza in Paramus in May, while Inside Retail similarly described a Garden State Plaza store as launching in late May following the Roosevelt Field debut. VIVAIA also opened its first U.K. retail store at Westfield London in September, WWD reported, rounding out a year of expansion that has now reached Orlando.
