A Texas Department of Licensing and Regulation filing identifies a planned Water Wings Swim School at Stone Hill Town Center in Pflugerville. The filing lists a construction cost of $950,000, with work scheduled to begin in November and finish in March; it does not specify the years for those dates.
Community Impact reported that the school plans to offer small-group classes, swim meets and private lessons for children and adults year-round. The outlet also reported that Water Wings has locations across the country, including a Cypress school that opened in September.
A Franchise on the Move
Water Wings Swim School was founded in 2003 by Avi and Tracy Shafshak, according to a release from prnewswire.com announcing that Unleashed Brands had acquired the company on January 28, 2025, with transaction terms undisclosed.
The company planned a national franchise program. Its operating footprint includes Nevada, California, Idaho and Texas.
Expansion Picks Up Speed
The pace has only quickened in the months since. Water Wings opened its first franchised location in Cypress, Texas, on September 5, and a company release reported the chain had by then awarded 54 franchise units across 16 states, with a stated goal of reaching 100 to 150 locations nationwide over the next three to five years. The same release said six franchised schools were expected to open in 2026 and put total enrollment at approximately 9,800 students across its system, a figure that differs from an earlier company release describing the brand as serving more than 20,000 students each year — a discrepancy the available materials do not reconcile.
Texas has become a particular focus of that expansion. Less than a month after the Cypress opening, the company opened a Frisco location at 13600 Coit Road, Suite 108, on September 26, highlighting small class sizes averaging a 4:1 student-to-instructor ratio and offering group and private lessons and camps, per the prnewswire.com release.
What's Still Unknown
The Pflugerville filing leaves several details unresolved. It does not specify the years tied to the reported November construction start and March completion, nor does the available record confirm whether construction has actually begun or if the project timeline has shifted since the filing was made. The square footage, pool configuration and eventual operating hours for the Pflugerville site also have not been verified. Community Impact has indicated it will update its reporting on the project as more information becomes available.
Swim Lessons and Public Recreation Plans
For families looking for lessons near Pflugerville, Goldfish Swim School – Northwest Hills advertises programs for children ages 4 months through 12 years old, according to the school’s website. This is a nearby private swim school, not a description of programs offered by the city. Pflugerville’s public recreation plans include a goal to increase aquatic activities in its 10-year parks master plan, Community Impact reported. Separately, the city’s FY26 budget lists Lake Pflugerville Park Phase 2, with estimated dates of November 3, 2025, to November 6, 2028, and plans that include a splash pad, according to the City of Pflugerville FY26 Budget Book.
