Wayfair is bringing an 86,000-square-foot store to Cherry Hill, New Jersey, planting its 11th physical location at Market Place at Garden State Park along Route 70. The online furniture giant says the single-level store will open in late 2028 and will include an on-site design studio where shoppers can sit down with home design experts to work through decorating and renovation projects.
The Cherry Hill store detail comes from 6abc Philadelphia, and the design studio element was reported by CBS News Philadelphia, which notes the space is meant to let customers consult directly with Wayfair staff rather than just browse online. It will be Wayfair's second store in New Jersey, following a Princeton location the company announced in June 2026 and expects to open in 2027, per the same report.
The Cherry Hill announcement lands just weeks after Wayfair revealed plans for its 10th store, an 85,000-square-foot location in Altamonte Springs, Florida, part of a broader rollout that also includes planned stores in Denver, Westchester, Cincinnati, and Pittsburgh, as Hoodline previously reported. The pace of announcements suggests a company moving fast to plant flags across multiple regions at once.
A Smaller Footprint Than Wayfair's First Flagships
Cherry Hill's 86,000-square-foot format is a notable departure from how Wayfair started in physical retail. The company launched its large-format store strategy on May 23, 2024, with a 150,000-square-foot, two-story flagship in Wilmette, Illinois, that even included an on-site restaurant called The Porch, according to Forbes. Wayfair has since opened a similarly sized 150,000-square-foot flagship in Atlanta.
The shift toward single-level, 85,000-to-86,000-square-foot stores in Cherry Hill and Altamonte Springs reflects an operational pivot away from those sprawling multi-level flagships, the same Hoodline report on the Florida store noted. The leaner format appears tailored for suburban power centers rather than standalone mega-destinations, and it coincides with a company that says it is financially strong enough to keep building. Wayfair reported second-quarter 2026 net revenues of $3.5 billion with 21.7 million active customers, marking its strongest free cash flow performance since 2020, the company said in an August 2026 update.
Moving Into a Retail Hub With Deep Local Roots
Market Place at Garden State Park is already one of South Jersey's busiest commercial corridors, anchored by Wegmans, Costco, The Home Depot, Best Buy, and Dick's Sporting Goods, according to developer Edgewood Properties. Wayfair's decision to set up shop there puts it directly alongside some of the region's highest-traffic retailers.
The site carries history well beyond its current retail tenants. The Market Place development sits where the Garden State Park Racetrack once operated, a thoroughbred horse racing venue that opened in 1942, was damaged by a major fire in 1977, and closed for good in 2001 before being redeveloped into the mixed-use commercial center that exists today, per the Philadelphia Inquirer. A 10-acre parcel at the complex's entrance still holds the original 1942 Garden State Park Gatehouse, the sole surviving structure from the racetrack era, which township officials and site developers have pledged to preserve, according to a report from 70and73.
Part of a Growing Brick-and-Mortar Network
Cherry Hill's store fits into a much larger physical retail push that extends beyond Wayfair's namesake brand. The company also runs roughly ten smaller 8,000-to-10,000-square-foot specialty stores for brands like AllModern, Joss & Main, and Birch Lane, along with discount outlet stores and luxury Perigold showrooms, Hoodline has reported in coverage of the company's Dublin, Ohio outlet opening.
Wayfair's recent Hoodline coverage has tracked this expansion closely, from the Atlanta flagship's unlikely rebirth inside a former Walmart to a planned multi-story conversion at a Denver shopping center. With Cherry Hill now on the map for late 2028, questions remain about how local permitting will unfold over that long runway and whether the design studio concept will win over South Jersey and Philadelphia-area shoppers accustomed to ordering everything online.
