Simmons Bank Arena in North Little Rock will host Christian music’s largest annual tour on Jan. 31, 2027, bringing a lineup topped by Crowder, Anne Wilson and Andy Mineo for a single night of music, speaking and community. Doors open hours before showtime, and as with past years, there’s no need to buy a ticket in advance.
Arena officials said the venue will host Christian music’s largest annual tour on Jan. 31, 2027, according to KARK. The full lineup includes Crowder, Anne Wilson, Andy Mineo, Strings & Heart, Terrian, Red and Newsong, along with speaker Zane Black, the station reports. North Little Rock marks the tour’s 10th stop after Winter Jam kicked off Jan. 15, 2027, in Jacksonville, Florida.
Anne Wilson, returning for her third Winter Jam, said she is excited to come back and share the hope of Jesus across the country. She added that she believes God will do something incredible in 2027 and is grateful to be part of it, per the same report.
Doors, Showtime and the Pre-Jam Lineup
Jam Nation members can get into the arena starting at 3 p.m., with general admission doors opening at 4 p.m. and the main show kicking off at 5 p.m., all in local time. Before the headliners take the stage, the Pre-Jam Party will feature Natural State, CJ Emulous and Mary-Clair, rounding out an evening built around a long run of consecutive performances.
The Winter Jam Tour website lists paid Jam Nation membership options, including plans from $39.99, with free and early admission, an exclusive T-shirt and an artists’ Q&A among the benefits. The $15 admission price applies to early admission to multiple shows, while the collectible access pass and lanyard are a separate Jam Nation benefit. The same site cautions that the lineup may vary, so fans should check back for updates before the show.
No Tickets, Just a $15 Donation
Admission works the same way it has in recent years: a $15 donation at the door, with no advance ticket sales. The tour’s no-ticket model, supported by that single low-cost donation, is designed to keep the event accessible while supporting its ministry mission, arena officials said.
That approach isn’t new to the arena. Simmons Bank Arena’s own event page for the 2025 stop stated plainly that no advance tickets would be sold and none were required, while offering Jam Nation members free and early admission, according to Simmons Bank Arena. The arena repeated the same no-tickets policy for the 2026 show, which also ran on a $15 door donation and featured Chris Tomlin, Matthew West, Katy Nichole, Hulvey, Disciple, Emerson Day, Newsong and speaker Zane Black, with a Pre-Jam Party led by Jeremy Rosado, Heath Brothers and Cliff Preston.
A Tour With Deep Arkansas Roots
Winter Jam’s affordability model has long been central to its identity. Its 2025 run through North Little Rock offered the same $15 door donation for access to 10 bands, a setup AY Magazine described as built for broad accessibility. That outlet also reported that Winter Jam drew more than half a million attendees across its events back in 2011, and that organizer Eddie Carswell said the tour was knocked down a bit by COVID-19 but has seen growth every year since.
Past shows have run long by design. AY Magazine noted that because all artists perform every night, the 2025 show’s run time stretched to about three and a half hours. KARK's earlier coverage of the 2026 stop also emphasized the tour’s “no ticket required” policy as part of a tradition of affordability and accessibility that has defined Winter Jam’s approach for years.
With the 2027 date now locked in for Jan. 31, tour materials flag that artist bookings may still change before showtime.
