Birkenstock is officially open for business at Allen Premium Outlets, with the German footwear brand debuting its new storefront on Nov. 6 at 820 W. Stacy Road, Ste. 173A, right next to Psycho Bunny. The shop marks a milestone for sandal fans across North Texas: it's the brand's first-ever store in the Dallas-Fort Worth area.
The opening was confirmed per a Nov. 6 news release, according to Community Impact, which reported that the new location carries shoes for men, women and children, including Birkenstock's signature sandals, clogs, sneakers and boots. The store also stocks socks, arch-support and insole products, and shoe-care supplies for keeping those cork footbeds in shape.
A Long-Awaited DFW Debut
North Texas shoppers have been anticipating this one for a while. A report from Star Local Media noted that the proposed Allen Premium Outlets storefront would be Birkenstock's first in the Dallas-Fort Worth area, long before any doors opened. That reporting lines up with an earlier project filing that described a Birkenstock store as planned for the shopping center, according to Community Impact's prior coverage.
That filing detailed plans to finish out a roughly 2,500-square-foot retail space near the shopping center's northwest corner, with an estimated renovation cost of $150,000. Construction was listed as occurring between July 15 and Aug. 15, according to the same filing-based report. Months later, the sandals finally hit the shelves.
Outlet Center Keeps Growing
Birkenstock's arrival fits into a broader wave of new retail at Allen Premium Outlets. The shopping center's directory now lists more than 120 stores, according to Local Profile, which also reported that Sephora opened at the center earlier this year. The outlet reported that Timberland and Psycho Bunny were among other retailers arriving as well, rounding out a notable stretch of new openings for the center.
For now, Birkenstock joins its new neighbor Psycho Bunny in the same stretch of the outlet center, giving shoppers another reason to make the trip to West Stacy Road. More information on the brand, including its full product lineup, is available at www.birkenstock.com.
