Boerne has a new place to grab a hot sub, and the local Chamber of Commerce made sure to show up for it. The Boerne Chamber of Commerce turned out to celebrate the opening of Firehouse Subs at 1375 S. Main St., recognizing franchise owner and President William Ellis as the new location settled into the community.
According to the Boerne Star, the Chamber turned out for the Oct. 9 grand opening of Firehouse Subs in Boerne, with Kylee Schuette, the Chamber’s director of membership, holding a recognition certificate presented to Ellis. The Boerne Star also noted that Ellis was joined by his wife, Mary Jayne Ellis, for the occasion. A separate event listing from The Boerne Life described the Oct. 9 event as a ribbon-cutting, with the restaurant’s official grand-opening celebration following the next day, on Oct. 10.
A newsletter from the same outlet reported that the location was already open as part of a soft opening before the formal festivities, and that the Oct. 10 celebration was set to include free T-shirts while supplies lasted, along with a raffle for three winners to receive free subs for a year, the newsletter said.
A National Chain With a Local Owner
Despite being part of a nationwide franchise, the Boerne store is locally owned and operated, the Boerne Star reported. The menu brings Firehouse Subs’ signature hot subs, fresh salads, soups, Cajun fries and catering options to the Boerne community, per the same report.
Ellis’s path to Boerne traces back to a broader expansion effort in the San Antonio area. His Ellis Franchising Group signed an agreement to open six Firehouse Subs stores across the San Antonio metropolitan area, according to Franchise Times, with Ellis saying at the time that he would open his first location that summer.
Part of a Bigger Texas Push
The Boerne opening lands amid a period of rapid growth for the chain statewide. Franchise Times reported that Texas had 142 Firehouse Subs locations at the end of 2025, more than any state except Florida. The outlet also noted that the chain posted first-quarter 2026 net restaurant growth of 8.1 percent and systemwide sales growth of 7.2 percent, even as comparable sales stayed roughly flat.
Beyond the sandwiches, Firehouse Subs ties each purchase to a charitable mission. A portion of each purchase helps support the Public Safety Foundation’s mission of giving back to those who serve and protect communities, the Boerne Star reported. The Firehouse Subs Public Safety Foundation has reported donating more than $100 million in lifesaving equipment and resources to first responders and public safety organizations across North America, according to a release carried by Business Wire.
For Boerne, the new storefront on South Main Street adds another option to the local food scene while keeping ownership close to home. With the Chamber’s stamp of approval and a charitable mission baked into every order, the new Firehouse Subs is positioning itself as more than just another chain stop in town.
