Callaway Golf is investing $15 million in a new 3D-printing facility in Fort Worth, a project the company says will expand its titanium research, development and manufacturing capabilities and is expected to begin shaping some of its U.S. product lineup within the next two years. The Carlsbad, California-based golf equipment maker announced the investment Friday, positioning the plant as a bet on additive manufacturing reshaping how golf clubs get made.
The facility is planned for AllianceTexas, an area that extends across Denton and Tarrant counties, and will sit adjacent to Callaway's existing North America Distribution Center, according to Callaway Golf Company investor relations. That distribution hub, a roughly 783,465-square-foot fulfillment and warehouse operation at Alliance Center North 3, has been leased by Callaway since 2020, as reported by Fort Worth Inc. Callaway expects the new plant to become operational in mid-2027, with production of custom titanium models beginning in 2028 and supporting a portion of the company's broader U.S. product needs, per the Dallas Morning News.
Callaway frames the Fort Worth project as the culmination of roughly seven years of additive-manufacturing research, with in-house prototyping work dating back to late 2022. The company says that since then it has produced prototypes and custom models internally while developing specialized expertise in titanium 3D printing, the same investor release notes.
Why Callaway Is Betting on 3D Printing
Chip Brewer, Callaway's president and CEO, described the move as a step toward what the company calls a new era of golf club innovation. Callaway says Brewer sees 3D printing as a major opportunity to advance golf club performance and that the company is investing to lead that future. The underlying appeal, per Fort Worth Inc., is that 3D printing can produce shapes and internal structures that conventional manufacturing methods simply cannot.
That promise has already played out elsewhere in the golf industry. Cobra Golf released what Forbes described as the first commercially available 3D-printed iron club series, called LIMIT3D, in June 2024, selling a limited run of 500 units at $3,000 apiece. Those clubs, made from 316L stainless steel, used internal lattice structures that allowed Cobra to strategically redistribute 33% of the clubhead's weight, according to Forbes.
What the Technology Can Already Do
Cobra's production numbers offer a glimpse of how fast the process has become. The company says it can produce 32 3D-printed club heads in about 24 hours using two build plates, with each head containing roughly 2,500 to 2,600 printed layers, per 3DPrint.com. Cobra's Ryan Roach has said the company envisions the technology eventually reaching every club in a golfer's bag, though the same outlet frames that as a long-term vision rather than a current reality.
The company's own release cautions that statements about the facility's completion, production timing and expected performance benefits are forward-looking and not guarantees of future results. Whether the titanium 3D-printing push ultimately changes what golfers find in pro shops will depend on Callaway translating seven years of internal R&D into products that reach the market on the timeline it has laid out.
