Dick's House of Sport is open to the public at Cherry Hill Mall in Cherry Hill, New Jersey, with a climbing wall, golf simulators and an outdoor track and field on the property.
The local change is as much about Route 70 as the mall. 42 Freeway reported the mall store open and the Dick's Sporting Goods in the Wegmans Center closed. The Cherry Hill Mall listed Nov. 13 as the opening date.
Two Floors Built for Trying Gear
The mall's listing is built around what a shopper can do with the merchandise. It names a climbing wall, multiple golf bays with TrackMan simulators, an outdoor track and field, and a multi-sport cage for baseball, softball, lacrosse and soccer. Those spaces, the page says, let athletes try products while measuring and tracking their performance.
The Philadelphia Business Journal reported a rock climbing wall and batting cages, and described experiences meant to keep shoppers playing, not only buying. 42 Freeway described about 60,000 square feet of retail space on each of two levels, roughly 120,000 square feet.
Both figures sit in the band CNBC has given for the concept. House of Sport stores typically run 120,000 to 150,000 square feet, more than double the roughly 50,000 square feet of a traditional Dick's. Most of them, CNBC reported, have two-story climbing walls, sports cages for testing bats and golf simulators. The 35-foot measurement is the Journal's detail for Cherry Hill, not a confirmation that this wall matches that two-story description.
A 6-0 Vote, Then a Mid-November Date
The outdoor space had to clear zoning before it could sit beside a mall corridor. The Cherry Hill Courier reported that the Cherry Hill Zoning Board approved the project 6-0 at a December 2024 hearing. Coverage of that approval said the outdoor field can convert to an ice-skating rink in winter.
In October, the Courier reported a mid-November target and said staffing could reach about 330 employees. Dick's hadn't officially confirmed that headcount. The public opening landed on Nov. 5, earlier than the Nov. 13 date the mall had posted.
From a Route 70 Store to a 2021 Format
PhillyVoice reported that Dick's introduced House of Sport in New York in 2021 as a foray into experience-driven retail. Five years later, Cherry Hill's version is inside the mall. The sporting-goods store on Route 70 in the Wegmans Center is closed.
Other locations have used the extra room for more than racks. 42 Freeway reported sporting events, athlete appearances and community activities at other House of Sport stores. PhillyVoice reported community events, classes and camps. That is the chain's pattern elsewhere. Cherry Hill's opening listing stays on the testing spaces.
What One of These Stores Costs
Dick's has said it takes around $20 million in net capital expenditures to open a House of Sport store, CNBC reported. That figure is spending to open, not sales. Executive chairman Edward Stack has described a typical store as generating around $35 million in annual sales across channels, with earnings before interest, taxes, depreciation and amortization of roughly 20%. Typical, and across channels: not a Cherry Hill total, and not an in-store register count alone.
The published expansion targets do not line up, and they are not even the same kind of endpoint. In October 2025, CNBC said Dick's planned to have 35 House of Sport stores by the end of 2025 and up to 100 by the end of fiscal 2027. SGB Media reported plans to open 14 in 2026 and 18 in 2027, reaching 67 stores at the close of 2027.
Cherry Hill's nearer calendar is the field. Under the plan described from that December 2024 approval, the outdoor space can convert to an ice-skating rink in winter. Opening day belongs to the climbing wall, the TrackMan bays, the track and a cage that can take baseball, softball, lacrosse or soccer.
