Workwear brand Dickies is set to open a dedicated store at San Marcos Premium Outlets this holiday season, bringing its lineup of work pants, shirts, coveralls and jackets to the North I-35 shopping center. No opening date has been announced yet.
The new location will be located between The North Face and Vera Bradley Factory Outlet at the outlets complex, according to Community Impact. San Marcos Premium Outlets sits at 3939 N. I-35 in San Marcos, placing the forthcoming Dickies storefront among the center's existing mix of outdoor and lifestyle retailers.
While the opening date remains unannounced, the outlet's representative confirmed the holiday-season timeline to the outlet, according to the same report. That leaves shoppers with a window stretching through the rest of 2026 to watch for signage or a soft opening near the two neighboring stores.
What Shoppers Can Expect to Find
A separate business roundup from the same outlet detailed the type of merchandise expected on shelves once the doors open: work pants, work shirts, coveralls, bib overalls, denim jeans and work jackets. Those categories line up with Dickies' broader reputation for durable workwear, and the outlets description of the brand frames its products as designed for both style and comfort.
Dickies traces its roots to Texas: the company says it began in 1922 making bib overalls and has since expanded into pants, shirts, jeans and outerwear, with its products now sold in more than 100 countries. That history gives the San Marcos opening a local connection beyond its Texas address: the brand began as a workwear maker and remains centered on durable apparel. Dickies’ own history details the company’s origins and expansion.
Dickies maintains its own retail presence online at www.dickies.com, though specifics on the San Marcos store's size, hours or staffing have not been detailed in reporting so far. For now, the confirmed details are limited to the location between The North Face and Vera Bradley Factory Outlet and the general holiday-season timeframe.
The brand changed hands last year. VF Corporation, which also owns The North Face, completed its sale of Dickies to brand-management firm Bluestar Alliance on Nov. 12, 2025, for a base purchase price of $600 million in cash, subject to customary adjustments. The San Marcos store is therefore planned under Dickies’ new ownership, rather than as part of VF’s retail portfolio. VF’s announcement of the completed sale identifies the buyer and terms.
A New Addition to the Outlet Mix
The addition gives San Marcos Premium Outlets another specialty retailer heading into the holiday shopping stretch, joining the center's existing roster of name-brand outlet stores. Shoppers hoping for an exact date will need to keep watching for updates, since none had been released as of the report.
The store will join one side of a much larger outlet-shopping destination: San Marcos Premium Outlets and the neighboring Tanger Outlets together have more than 220 stores and about 1.2 million square feet of shopping space, according to the local visitor bureau. The bureau describes Premium Outlets alone as having 145 luxury and name-brand stores. The distinction matters because the announced Dickies location is at Premium Outlets, not at the combined two-center complex. The San Marcos visitor bureau’s outlet overview breaks down the combined destination and Premium Outlets.
Workwear has a substantial potential customer base across Texas: the Texas Workforce Commission counted 912,923 construction jobs statewide in the first quarter of 2025, up 4.8% from a year earlier. The commission also reported 60,876 construction firms operating in the state. Those figures provide statewide employment context for a brand whose core products include work pants, shirts and coveralls, though they do not indicate how many workers will shop at the new store. The Texas Workforce Commission’s industry figures track the sector’s scale and growth.
