Replay Sports Cards is scheduled to open at 518 Greenville Blvd., Suite F, on Saturday, November 14. The shop will be owned by Jim and Jake Whitehurst, and will be the franchise's first location in eastern North Carolina.
The company announcement says Jake Whitehurst will manage the Greenville shop's day-to-day operations, with his father Jim providing support. Replay describes itself as America's first national franchise dedicated exclusively to the sports card hobby. It calls Greenville its third North Carolina location; its materials also refer to an earlier presence in Charlotte.
The Whitehursts' franchise agreement was announced in September, with an opening targeted before the end of the year, according to the same announcement. The Greenville opening brings Replay's buying, selling, trading and grading services to eastern North Carolina.
The Whitehursts and the Collecting Hobby
The company says Jake's interest in collecting grew after he rediscovered his father's old football cards. Jim, who worked with his own father in the family-owned coastal agrobusiness, has described sports as an important part of his family and Greenville as a community that rallies around its teams.
Jake says he hopes the shop will give local collectors a place to meet and trade, and help children discover the hobby and connect with others through teams and players they enjoy.
Replay co-founder Mike Martin said the Whitehursts' business experience, local connections and interest in collecting made them a fit for the company's franchise model.
What the Shop Will Offer
The Greenville shop is expected to offer buying, selling, trading and grading, along with online sales, livestream commerce and community events. Replay says it holds weekly livestreams on Whatnot and TikTok and takes part in major card shows nationwide.
What Marketplace Data Can—and Can't—Show
According to eBay, users globally searched for “basketball card” more than 10,000 times per day on its platform during 2023. That figure reflects searches on eBay, not completed purchases or activity across the entire sports-card hobby.
Replay traces its North Carolina roots to a business called One Stop Sports, according to the company.
Replay's materials describe Greenville as its third North Carolina location and say the company has three shops across the United States. Those descriptions leave the precise scope of its national footprint unclear. The opening extends the franchise into eastern North Carolina.
