The former Mr. Tequila space at 1661 Estero Blvd. on Fort Myers Beach is getting a new name and a refreshed coastal Mexican menu courtesy of the same family that has run the restaurant for years. Lorena Dorado and Ivan Plascencia, a couple who have lived and worked on the beach for more than a decade, are behind the rebrand to Sol Tequila, and they say the new concept will lean into chef-driven house creations alongside Mexican staples.
According to an owner interview with Business Debut, Sol Tequila will occupy the former Mr. Tequila space and offer indoor and outdoor seating for up to 199 guests, per Dorado. The restaurant is described as a new coastal Mexican restaurant aiming to bring coastal Mexican cuisine with a beach vibe to the stretch of Estero Boulevard. Separate reporting from whatnow.com confirms the address as 1661 Estero Blvd., Suites 11-14, and notes that plan review documents for the project were submitted by Sol Tequila LLC.
The name change reflects continuity rather than a changeover in ownership. A report from beachtalkradionews.com describes the project as staying in the same family, framing it simply as a name change for the longtime Key Estero plaza tenant.
What's on the Menu
Dorado told Business Debut that the menu will center on Mexican staples alongside chef-driven house creations, with options built for different tastes. Diners can expect fajitas, including a seafood version, plus chorizo and shrimp tacos. The restaurant also plans its own taco combinations, burritos, and enchiladas, with some dishes served molcajete-style, according to Dorado.
Sol Tequila plans to open seven days a week, with hours running 11 a.m. to 9 p.m. Sunday through Thursday and 11 a.m. to 10 p.m. on Friday and Saturday, per the owner interview with Business Debut.
A Homecoming for the Owners
Dorado said she was excited to return to the beach because it is home, and described the way friends on Fort Myers Beach had become family and supported the couple through the transition. That personal connection underscores why the rebrand is staying close to the original restaurant's roots rather than starting from scratch.
As for timing, the picture is murky. The owner interview reports that Sol Tequila targets a late December or early January opening, while an owner told whatnow.com that an opening is being targeted for December. Separately, beachtalkradionews.com reported the owners were aiming for a September 2026 opening. No opening date has been formally announced, and the conflicting timelines have yet to be reconciled publicly.
Joining a Busy Beachside Block
Sol Tequila will join a stretch of Fort Myers Beach dining and retail that already includes The Beach Bar, MoJoe's Coffee Cafe, and Jersey Mike's Subs, according to whatnow.com's reporting on the beachside restaurant community. The addition keeps the Key Estero plaza anchored by a familiar face even as the signage out front changes.
