A free, two-day LEGO pop-up opens this Saturday at West Broad Village in Short Pump, kicking off the brick-building giant's nationwide holiday tour with Richmond as its very first stop. The LEGO Holiday Workshop runs from 11 a.m. to 7 p.m. both Saturday and Sunday at 2443 Old Brick Road, and families can walk through seven festive, interactive stations built around racing, gift-making and a dose of holiday cheer.
According to Henrico Citizen, the workshop is free to attend, and families can register in advance for a 45-minute time slot, though walk-ins are welcome if space allows. As reported by Axios, attendees must complete advance ticket registration to guarantee a spot, and the event is billed as a free two-day pop-up for LEGO fans of all ages.
Inside, guests can build vehicles and send them racing down a ramp, play LEGO Party! mini games, dream up their own holiday stories and assemble a mini LEGO reindeer to take home, per the same Axios report. There's also a chance to snap photos with a LEGO yeti and to build an ornament for a community tree. The station sweep is rounded out by a LEGO DUPLO play area tailored to preschool-aged kids, where the youngest visitors can build their own creations, Patch notes in its event listing.
A Giving Twist to the Ornament Station
The ornament-building activity comes with a charitable hook: guests who post a photo of their creation with the hashtag #BuildToGive will prompt LEGO to donate a set to a child in need of play for every qualifying post, per Axios. A company spokesperson told Axios that Richmond was chosen as the tour's first stop because of LEGO's growing presence in the region, adding, according to the outlet, “Our growing team is proud to call Greater Richmond home.”
LEGO's Growing Footprint in the Region
That growing presence is tied to two major projects underway nearby. LEGO is building a $1.5 billion manufacturing facility in Chesterfield County alongside a regional distribution center in Prince George County. The Chesterfield plant is planned as a 1.7-million-square-foot facility, according to The Virginian-Pilot, which reported the factory is expected to bring more than 1,700 jobs to the region. The Virginia Economic Development Partnership has put that figure at more than 1,760 new jobs for the Greater Richmond area, according to its own account of the project.
The Prince George distribution center carries its own price tag: LEGO says the 2-million-square-foot facility represents an investment of more than $360 million and is expected to create over 300 jobs, according to the company's own groundbreaking announcement in November 2025. Both the Chesterfield factory and the Prince George distribution center are set to open in 2027, the company has said.
For now, the focus in Short Pump is smaller in scale but no less festive. With seven stations, a reindeer craft and a race ramp on offer, the free workshop gives Richmond-area families a hands-on preview of the holidays before LEGO's tour moves on to its next city.
