The arena where the Dallas Stars practice has a new name again. Beginning Tuesday, November 10, Comerica Center in Frisco officially became Fifth Third Arena, the Dallas Stars and Fifth Third Bank announced, marking the second time in less than a decade that the venue has been rebranded.
The Dallas Stars and Fifth Third Bank jointly announced the change, according to NHL.com. The new name follows Fifth Third's completed merger with Comerica in February 2026, a deal that created the ninth-largest bank in the United States. As Community Impact reports, the rebrand is the arena's second name change since it opened as Dr Pepper Arena before becoming Comerica Center in January 2019.
Dallas Stars President and CEO Brad Alberts said Fifth Third is an ideal naming-rights partner for the arena, per the NHL.com release. The bank has also expressed a broader commitment to North Texas and the community as it builds out its presence in the state.
Fifth Third's Rapid Texas Buildout
Fifth Third now operates 50 financial centers in North Texas, with plans to open 60 additional locations in the market, the same release states. The bank opened its first Texas financial center in Frisco in April 2026 and says it is establishing its Texas regional headquarters in Dallas at Preston Center.
The bank has also announced a five-year, $3.1 billion commitment to drive community impact and economic mobility across Texas. That expansion push lines up with separate reporting: per the station's report by Dallas Morning News, Fifth Third plans to grow its Texas branch presence from 108 locations after consolidation to 250 financial centers by 2029. Comerica branding was set to remain on real estate, technology and other assets until Labor Day in September 2026, when those assets would transition to Fifth Third branding, the same outlet noted.
A different report found Fifth Third already had roughly 40 of its planned 60 Dallas-Fort Worth branches lined up, according to Dallas Business Journal.
What's Changing Inside the Arena
Beyond the name on the building, the Stars say a recent multi-million-dollar renovation will introduce four new video boards, ribbon boards, a new audio system, new seats and a party deck, according to the NHL.com release.
Comerica Center serves as the Dallas Stars' practice facility and is also home court for the Texas Legends and the Dallas Pulse, per the same release. The venue hosts concerts, family shows, graduations, sporting events and corporate events, and according to its website it holds more than 120 events and draws more than 250,000 visitors annually, per IIHF.
The venue's seating capacity is described differently across sources: Community Impact's November 12, 2026, report put it at up to 6,000 people, while the IIHF profile lists capacity as more than 6,000.
A Venue Built On Public-Private Partnership
The arena was built through a public-private partnership involving the Dallas Stars, the City of Frisco and Frisco ISD, and sits at 2601 Avenue of the Stars in Frisco, near the intersection of the Dallas North Tollway and Gaylord Parkway.
In January 2019, the Stars and Comerica Bank announced the renaming of Dr Pepper Arena to Comerica Center, an agreement that extended Comerica's partnership with the team through the 2023-24 NHL season. NHL.com also reported upgrades to the NHL locker room, ice plants, signage and finishes.
