A California-born frozen yogurt chain is setting its sights on Reston, with Go Greek Yogurt planning a new shop inside RTC Next, the extension of Reston Town Center taking shape near Sunset Hills Road and Town Center Parkway. The company bills itself as an authentic yogurteria, serving up tart and sweet frozen yogurt that can be blended into smoothies or piled high in cups with toppings.
News of the planned location first surfaced in a report from theburn.com, which first reported the chain's plans for the growing development. Go Greek Yogurt describes itself as an authentic yogurteria, a label the company has used to set itself apart in a crowded frozen dessert market. An exact address, suite number or opening date for the Reston shop had not been published by either the company or the outlet that broke the news, according to greaterrestonliving.com.
Go Greek's menu leans on a rotating cast of house flavors, including Plain Tart, Greek Honey, Chocolate and Greek Biscuit, per the chain's own menu page. The company also says it rolls out two monthly rotating flavors, one of which is always vegan, giving regulars a reason to keep coming back even after they've worked through the standard lineup.
RTC Next's Growing Food Scene
RTC Next is already home to a handful of food and lifestyle businesses, with current tenants including Toastique, Clarity and Paris Baguette, alongside Molly's Dog Care and the AC Hotel and Residence Inn, the same report notes. The mix reflects a development that's leaning into both quick-bite dining and longer-stay amenities as it fills out.
More restaurants are reportedly on the way, too. Future tenants identified by the outlet include the Italian restaurant Grazie Nonna, the Yunnan by Potomac Chinese restaurant and a Doghead Fish Alehouse, suggesting RTC Next is shaping up as a dining destination well beyond its current roster.
A Company With California Roots
Go Greek Yogurt traces its origins back to 2012, when founders Tanja Murgel-Subotic, David Subotic and Jonathan Williams launched the brand in California, according to the same outlet. The Reston location would mark an extension of that footprint into Northern Virginia, where frozen dessert options already include sweetFrog's self-serve frozen yogurt at North Point Village Center and Meadows Frozen Custard, which opened on South Lakes Drive.
RTC Next itself has been in the works for some time, with its next phase moving closer to construction. Yunnan by Potomac Noodle House was one of the early restaurant announcements for the development, a sign of the steady buildout that's continued into Go Greek Yogurt's now-planned arrival.
