According to WOOD TV, Grand Rapids Harley-Davidson is packing up its Hudsonville showroom and heading to Wyoming, Michigan, where it will share a campus with Fox Powersports at 780 44th St. SW near Clyde Park Avenue SW. The move comes as the dealership's current home along I-196 in Hudsonville hits the market, with construction on the new site slated to begin next month.
According to WOODTV, Grand Rapids Harley-Davidson and Fox Powersports are both part of Fox Outdoors, but the two brands will keep separate identities even as they operate on the same grounds. The station reports the businesses will function as “two distinct dealerships” sharing one campus, rather than merging into a single storefront.
Fox Outdoors intends to make substantial upgrades to the existing Wyoming facility, a project backed by what the station describes as a facility renewal initiative from Harley-Davidson itself. Construction on those improvements is set to begin in December, with Fox Outdoors targeting a spring 2027 opening for the new dealership space, as reported by WOOD TV.
Company Leaders Weigh In on the Shared Campus
Diane Maher Coe said bringing the two dealerships together on one campus would create efficiencies while still preserving what makes each brand distinct for customers, per the same account. She also said Fox Outdoors looks forward to welcoming customers and guests to a modern, dedicated Harley-Davidson facility once the spring 2027 target is reached.
A conceptual rendering tied to the project shows what the new Grand Rapids Harley-Davidson dealership could look like at the 780 44th St. SW address, the station's report notes.
Hudsonville Property Hits the Market
As noted by WOOD TV, Grand Rapids Harley-Davidson's current location at 2977 Corporate Grove Dr. in Hudsonville is now listed for sale, with the listing announced by Cushman & Wakefield. The property, owned by Green Castle Properties LLC, covers 5.37 acres and includes a 51,400-square-foot facility with showroom, retail, office and storage space.
Both WOODTV and Crain's Grand Rapids Business report the property is listed for $5.95 million.
WOOD TV reported Kevin O'Reilly said the property carries an established identity, exceptional highway exposure, and a mix of showroom, service, office and operational space. He added that travelers passing through Hudsonville on I-196 will likely recognize the red-brick Harley-Davidson building and its prominent pylon sign.
