The Trueline music venue in Greenville's West End remains unfinished, with its roof, mechanical systems and interior buildout still to be completed before it can open. The project has faced delays tied to unpaid contractor bills and is still seeking financing.
In its report on Trueline, the Post and Courier said Grozier told the outlet the venue is continuing its search for financing.
Trueline sits on an old industrial property at Rhett Street and Wardlaw Street, a block off South Main Street. Plans call for multiple performance and event spaces, including a main hall with room for 1,700 people and a separate 350-capacity performance room, along with a private members' club with a rooftop terrace, a clubhouse and a courtyard, per the same report. Organizers want the complex to function as a year-round destination for ticketed shows and private events, with revenue coming from memberships, food and drinks, and sponsorships.
Financing Search Continues
A confidential filing shared with prospective investors showed construction costs had risen to $24.7 million. Grozier said the project's bank financing partnership with Encore Bank had ended because the bank no longer offered construction loans of the size Trueline needed.
Construction work stopped after mechanic's liens were filed at the site in spring 2026, organizers said. Contractors filed liens for about $3.5 million in unpaid work that April. Grozier told the outlet that a local supporter funded the payoff of those liens, and the construction debts were cleared in August 2026, according to records with the Greenville County Register of Deeds. Grozier declined to elaborate further on the financing details, calling it a private business matter.
Construction Timeline Still in Motion
Brasfield and Gorrie is Trueline's general contractor. Trueline is targeting a summer 2027 opening in Greenville's West End. The venue was originally expected to open in late 2024, and the project broke ground in April 2024 before reaching its topping-out phase in October 2025.
Grozier, who has experience with House of Blues and Live Nation, said he and his co-founders searched the Southeast before settling on Greenville to launch the live entertainment brand. He said the city's beauty, architecture and sense of community drew him to Greenville.
Betting On Greenville Over Bigger Music Markets
Organizers believe the finished venue will draw regional, national and international acts once it opens.
Greenville's venue and tourism context
VisitGreenvilleSC's annual report, as reported by The Post and Courier, said the organization generated $323 million in direct visitor spending and $474 million in total economic impact from June 2025 to July 2026. Those tourism figures do not establish demand for Trueline events. A distinct local precedent is the Peace Center: the Greenville Journal reported that three branches of the Peace family donated $10 million in 1986, construction began in September 1988, and the center opened in 1990. Its history does not predict Trueline's outcome. The Greenville Journal reported that the city-commissioned West End Small Area Plan sets out a district-wide framework that includes more open space, connectivity and potential for small businesses; the plan does not establish the status of Trueline itself. For scale, the City of Greenville lists Bon Secours Wellness Arena as a 17,000-seat facility completed in September 1998, compared with Trueline's proposed 1,700-person main hall and 350-capacity performance room. That comparison describes the venue landscape, not demand for Trueline.
Trueline's summer 2027 opening remains a target as the project seeks financing and works to complete construction.
