More than 100 small businesses are set to line Water Street Plaza on Nov. 28 for the 10th annual Shop Small Henderson, a free, outdoor holiday market running from 10 a.m. to 3 p.m. Shoppers can expect handmade goods, art, gifts and food from local vendors, plus live entertainment, kids' activities, free hot cocoa and kettle corn, and a visit from Santa Claus.
The milestone 10th-year event is hosted by Vegas Events and More, the Henderson Redevelopment Agency/City of Henderson, and the Water Street District Business Association, according to the event listing from vegaseventsandmore.com. Organizers say the event lets shoppers get a head start on holiday gift-buying while supporting local businesses, according to FOX5 Las Vegas, which first reported the lineup for the 2026 event.
Because the market takes place entirely outdoors in the plaza, organizers note that free Wi-Fi will be available on-site, though there will be no electricity for vendors, per the event listing. The setup mirrors past years at the same Henderson location, which has become a fixture of the city's Small Business Saturday calendar.
More Than 100 Vendors Return to the Plaza
Vendors at this year's event will offer unique gifts, handmade goods, art and food, according to a listing from nvartscouncil.org. That same listing describes a day built around live entertainment, kids' activities, free treats and a special visit from Santa Claus, alongside multiple restaurant specials from eateries throughout the Water Street District.
The vegaseventsandmore.com page describes Shop Small Henderson as a popular Small Business Saturday event that attracts thousands of shoppers looking to support local businesses during the holiday season. That framing lines up with turnout from the event's most recent prior outing.
Last Year's Event Drew Thousands of Shoppers
The 2025 edition of Shop Small Saturday at Water Street Plaza, held Nov. 29, 2025, drew more than 5,000 holiday shoppers, with over 100 small businesses filling the plaza, according to KTNV. That event ran the same 10 a.m. to 3 p.m. window and was likewise hosted by the City of Henderson, the Water Street District Business Association and Vegas Events and More, per a separate listing from wsdba.org, which also advertised discounts, activities, games and entertainment for all ages.
A vendor at last year's event told KTNV that sales from events like this carry weight beyond the day's revenue. “It helps a person who's an entrepreneur keep their confidence,” the vendor said, describing the boost that steady customer support gives small-business owners trying to keep their vision alive.
With the 10th Shop Small Henderson set for Nov. 28, organizers are again positioning Water Street Plaza as a one-stop destination for holiday shopping paired with family-friendly entertainment, free treats and a Santa appearance, all without an admission charge.
