Hill House Home is bringing its first Alabama store to The Summit in Birmingham, with an opening planned for early 2027. The lifestyle brand, best known for the viral Nap Dress, announced the move in a social media post, marking the second new retailer revealed for the shopping center in just two days.
Hill House Home began as a digital-first bedding business before expanding into apparel, baby goods and other lifestyle products, including the Nap Dress, AL.com reports. The report also lists planned stores in Naples and Tampa, Florida, and Newport Beach, California, but does not say whether those locations have since opened.
A Busy Stretch of Announcements at The Summit
Hill House Home is among several retailers adding to The Summit’s lineup. Hollister has also announced plans for a store at the center early next year, next to Buckle, AL.com reports. The announcements came within two days of each other.
Other recent openings and additions include California-based Reformation, which opened at The Summit in July, and Garage, which the report describes as a return to the area. PopUp Bagels opened during the summer next to Taco Mama, while British clothing brand Boden was also added to the center’s roster.
New Ownership Behind a $508 Million Deal
The retail announcements follow a change in ownership. AL.com reported that Federal Realty Investment Trust acquired The Summit earlier this year for $508 million.
The Summit’s Scale and Hill House Home’s Store Footprint
Federal Realty described The Summit in its acquisition announcement as a 100-acre, approximately 870,000-square-foot open-air property.
Hill House Home’s physical-store expansion also includes an earlier opening in Georgia: Jamestown announced that the brand was open at Buckhead Village in Atlanta on February 9, 2026. That opening is distinct from the planned Birmingham store, which would be the brand’s first in Alabama, according to the announcement.
The push for new shops at The Summit isn't new this year. Bham Now reported earlier in 2026 that the center was adding six new retail shops and restaurant locations, including returning stores Talbots and White House Black Market. A Centennial leasing executive said at the time that the additions reflect the continued strength of The Summit and the Birmingham market. That same report noted that Vuori debuted its first Alabama location at The Summit on March 13, 2026.
How the Nap Dress Became a National Name
The Nap Dress went viral during the pandemic. In an interview with Worth, founder Nell Diamond discussed the product’s rapid growth and the company’s response to increased demand.
Hill House Home's expansion plans extend well beyond Birmingham. The Tampa Bay Business Journal reported that the company was opening its first Florida location at Hyde Park Village in Tampa, while a separate report from Whatnow indicates the brand is expected to open its first Raleigh boutique at North Hills in spring 2027. Those openings, paired with the planned Summit location, suggest a brand moving quickly from its online origins into physical retail across multiple states.
