David Braswell is targeting a February or March 2027 opening for Iron Oak Social at 355 5th Street in Winter Haven. The planned country-club-style indoor golf lounge would start with four simulator bays, an outdoor patio, a food menu and a full bar.
Braswell also owns Golden Petal Designs, a jewelry store and flower shop under one roof, Business Debut reported Tuesday. "Here we are now two years later," he said.
January Walls, February Screens
The schedule he laid out is a sequence, not a confirmed opening day. He expects the general buildout to wrap by January, with Trackman installation targeted for early February. If that work keeps moving, he expects to open in March.
At launch, daily hours are planned from 9 a.m. to 10 p.m. Fridays and Saturdays would run to midnight, with the last booking at 11 p.m. Exact operating days, and any hour adjustments, are supposed to be announced closer to opening. Two more simulator bays are expected on the patio after the place is already open, so the first version is four indoor bays and a patio that does not yet have its own screens.
Leagues, Air Fryers and a Full Bar
Planned leagues cover women, men, couples and seniors. The Trackman units are also supposed to offer game formats for younger players and families, a wider brief than a members' grill and a handicap sheet.
The menu is planned around appetizers and what Braswell described as clean eating. Hot items will be air-fried, and the bar is planned to pour full liquor. Food, drink and membership prices were not part of the account.
Four Bays, and a Possible Members' Door
Braswell is developing standard and founding memberships. He is also considering a shift to a private model once membership reaches about 300 to 350. Nonmembers may get limited access to food and drinks, depending on whether a bay is free. Country club, for now, is a style. The closed door is still a maybe.
With four opening bays, Iron Oak Social is offering four exclusive corporate sponsorships. A sponsor's business name would go above a simulator. Inquiries can go through social media or [email protected]. What those slots cost was not disclosed.
Winter Haven Already Has Trackman Bays
This would not be the city's first simulator club. Trajectory Golf operates at 231 3rd Street SW with private Trackman bays, 24/7 member access and day passes starting at $30 for nonmembers. Braswell's pitch is a lounge with a food menu and a full bar, on a published daily schedule. The two offers are not yet on the same sheet.
None of this is an opening. It is a January buildout target, an early-February installation and a March date that depends on the work behaving. Sponsors who want a name over a bay can write now. The rest of the calendar still has a month of slack in it.
