A new bagel shop is coming to The Parkway near Greer, and this one carries some brand-name buzz: Jeff's Bagel Run plans to open a location at 423 The Parkway, right next to Publix, marking the chain's first Upstate shop. The scratch-made bagel concept is expected to open late in 2026, bringing its fast-growing footprint to a new corner of South Carolina.
The Greer opening was first reported by Upstate Business Journal, which notes the shop will sell scratch-made bagels, house spreads and iced drinks once it opens. The outlet reports the location is expected to open late in 2026, though an exact date has not been set. For Greer shoppers who already make regular stops at the neighboring Publix, the new bagel counter could become an easy add-on to the weekly routine.
Jeff's Bagel Run has been building a presence elsewhere in South Carolina ahead of its Upstate debut. The chain has already opened four locations in the state, in Johns Island, Charleston, Mount Pleasant and Isle of Palms, and another shop is set to open in Myrtle Beach. That Myrtle Beach push came through a three-store agreement with franchisees Jennifer Yanakiev and Brian Edelen to enter the market, according to Fast Casual, which reported the first Myrtle Beach restaurant will sit at 4112 River Oaks Dr. with no opening date yet announced.
What's on the Menu
Jeff's Bagel Run built its name on a from-scratch process: every bagel is mixed, boiled and baked in-house throughout the day, according to the company, as reported by QSR Magazine. Shops typically offer 16 bagel flavors daily — 15 core varieties plus a rotating Bagel of the Day — alongside 17 house-made spreads, including non-dairy options, the trade publication reports. The company's own menu lists seasonal items too, including a pumpkin bagel topped with cinnamon and sugar, according to Jeff's Bagel Run.
The brand got its start with a first location in Florida in June 2021, and it has since expanded rapidly across the South and beyond. By late August, the company said it planned to open 11 more locations across Alabama, Florida, Georgia, Indiana and Texas that fall, with an eye toward having more than 50 shops open by the end of 2026, according to USA Today. The company told the paper nearly 200 additional locations were in development nationwide at the time.
Franchise Growth Across the Region
Reported location counts have shifted as the chain has expanded, which is typical for a franchise brand adding shops in real time. QSR Magazine reported the company awarded 24 new franchise units across five markets, including Greenville, South Carolina, alongside Atlanta, Chicago, Raleigh and Orlando. A separate QSR Magazine report put the system at 32 locations open and operating at one point, with more than 100 additional shops in development nationwide, while another QSR Magazine report said the chain had opened 10 new shops year-to-date, bringing the total to 35 locations open and more than 120 in development.
Those figures illustrate just how quickly Jeff's Bagel Run has been adding franchise territory, even as exact totals vary by report. For Greer, the practical takeaway is simpler: the Upstate is getting its first taste of the chain, with a scratch-made bagel counter set to open next to Publix on The Parkway sometime late in 2026.
