A new two-story hospitality structure is headed to Jefferson Park in Allentown, giving IronPigs fans a fresh spot to grab a drink and watch the game from a terrace lined with firepits. The team unveiled the design Friday, with the landing planned to rise near People First Plaza on the southeast side of the ballpark in time for the 2027 season.
The structure will feature a terrace, furniture, firepits and a full-service bar, and any visitor holding a Jefferson Park ticket will be able to access it, according to mcall.com. The upper level is planned to be open to general admission, while the area below it will be reserved, the outlet reports. WFMZ reports the addition has been described by officials as a kind of front porch for the ballpark, intended to enhance the fan experience at games.
Front Porch Addition Already Under Construction
Per WFMZ, construction on the new landing is already underway, with the opening expected sometime during next season per team officials. The first home game of 2027 is set for March 30, the same report notes.
IronPigs president and general manager Kurt Landes said fan expectations for something new each year have helped drive the club's attendance success, according to WFMZ. The team will enter its 20th year in 2027, and Landes said the IronPigs have ranked first in attendance four years in a row and 10 out of those 20 years, per the station's report.
A Stadium Already Reshaping Itself
The new landing follows a busy stretch of changes at the ballpark. Jefferson Health was announced in September as the stadium's new naming rights partner, with the venue long known as Coca-Cola Park, the same mcall.com account notes. The most recent season also saw the addition of nine Keystone Cabanas at the top of the Capital Blue Cross Lawn in left-centerfield, each able to accommodate up to 15 people.
Jefferson Park has been home to the IronPigs since the franchise began in 2008, according to milb.com. The team says it has been Minor League Baseball's per-game attendance leader since that debut season, averaging more than 8,500 fans per contest, and has finished no worse than top-10 in MiLB in both total and average attendance every year of the club's existence, per the same source.
Fourth Straight Attendance Crown
The IronPigs welcomed an average of 7,772 fans per game in 2026, for a total attendance of 559,602, leading Minor League Baseball in attendance for the fourth year in a row, mcall.com reports. Milb.com's honors list similarly credits the club with topping MiLB attendance in each year from 2023 through 2026.
