A hotel in downtown Jeffersonville has a new name on the sign out front. The former Fairfield Inn & Suites now operates as Hyatt Select Louisville North, with 77 rooms and suites, after the property went through bankruptcy and landed under new ownership.
The sale and planned conversion were first reported by bizjournals.com, which said the hotel would be converted to a Hyatt Select after a $2 million renovation. Hyatt's own property page for the Jeffersonville location confirms the 77-room count, describing “our 77 spacious hotel rooms and suites in Jeffersonville.”
The rebrand puts Jeffersonville among the early adopters of a brand Hyatt only unveiled last year. According to newsroom.hyatt.com, Hyatt announced Hyatt Select on February 25, 2025, pitching it as a new upper-midscale transient brand built for both new construction and conversions of existing hotels.
What Hyatt Select Is Designed To Do
Hyatt has described the brand as a flexible option for owners looking to switch flags without a full ground-up rebuild. The company's newsroom material explains that Hyatt Select is designed to offer owners “a flexible conversion opportunity option featuring streamlined brand standards and an efficient operating model,” per a March update on the newsroom site.
Per the same February 2025 announcement, Hyatt Select properties can range from 70 to 200 keys, and the brand is meant to serve shorter stays for business or leisure travelers in secondary and tertiary markets — a category that fits a hotel just across the Ohio River from downtown Louisville.
A Similar Conversion Planned South of Louisville
The Jeffersonville project is not an isolated case. A separate hotel in Brooks, Kentucky, is also headed toward the Hyatt Select brand. The Business Journals' Louisville outlet reported that a 77-room hotel south of Louisville sold for about $4 million and is set for a new Hyatt flag after a multimillion-dollar renovation, with the Quality Inn in Brooks slated to be converted into a Hyatt Select.
There is some discrepancy in how big that Brooks property actually is. The bizjournals.com sale report described it as a 77-room hotel, while Hyatt's own page for Hyatt Select Brooks / Louisville South lists “our 75 rooms and suites” and notes the hotel sits just off I-65.
Part of a Broader Regional Expansion
The two Kentucky hotels are part of a larger push by Hyatt into the Southeast under its Essentials umbrella of brands. A March 2026 update from newsroom.hyatt.com said the company's Southeast Essentials portfolio included more than 30 Hyatt Studios, Hyatt Select, Hyatt Place, and Hyatt House hotels representing approximately 4,000 rooms in its executed pipeline.
That same update listed additional Hyatt Select properties in the works outside Kentucky, including locations in Port Wentworth, Georgia, and Hattiesburg, Mississippi — signaling that the brand's rollout stretches well beyond the Louisville metro area even as it takes root on both sides of the river here.
