Lucas Martell, 23, and his 18-year-old brother Trevor found a one-of-one “Bejeweled Brady” Garbage Pail Kids Superfractor card featuring Tom Brady in a $29.99 box of Topps NFL Bowman cards. The card is now scheduled to headline a major sports-card auction, with reported comparable sales suggesting it could fetch a significant sum.
The Superfractor version of Brady's card has a print run of exactly one. Mathematical estimates put the odds of pulling that specific card at one in 10.5 million.
The Norwich Bulletin reports the find could bring hundreds of thousands of dollars once it goes under the hammer. The card is set to headline the Fanatics Collect Premier Auction, which opens Nov. 5 and runs through Nov. 19. The card, rather than the auction, has been shipped to Los Angeles, where it's covered by $350,000 in insurance while it awaits bidding.
A Negotiated Payout
Lucas is to receive a negotiated payout equal to 115% of the final winning bid — the full sale price plus an additional 75% of the auction house's 20% buyer's premium. That structure means his payout grows alongside however high bidding climbs over the next several days.
The card itself carries a specific identity within the hobby: it's catalogued as NFLG-TB, “Bejeweled Brady,” according to a hobby guide published by lyonscards.com. The standard version of the card is an unnumbered Refractor, with scarcer Black (numbered to 10), Red (numbered to 5), and the one-of-one SuperFractor versions the Martell brothers pulled.
What Similar Cards Have Sold For
No final price has been reported for the Bejeweled Brady card, since the auction only opened today. But the broader market for ultra-rare inserts offers some context, even though none of these figures directly determine what this particular card will fetch. A similar one-of-one Garbage Pail Kids Superfractor featuring basketball player Cooper Flagg sold for $288,000, which Fanatics called the most expensive Garbage Pail Kids card ever sold, according to ctinsider.com's reporting.
Brady-specific cards have also commanded big money in recent sales tracked elsewhere. A PSA 10 2025 Topps Chrome Tom Brady Kaiju card drew more than 1,000 eBay trackers and over 80 bids before selling for $23,300, according to Sports Illustrated. That same Kaiju insert set includes 10 players, and at the time of the outlet's reporting, six of them had already recorded individual sales of $10,000 or more.
Further back, Brady's vintage rookie cards have fetched far larger sums. A 2000 Fleer Showcase Masterpieces Brady rookie card sold for $396,000, while a Beckett-graded Mint 9 2000 Playoff Contenders Championship rookie card sold for a then-record $3.1 million in June 2021, according to The Athletic. More recently, Sports Illustrated reported that a 2005 Topps Finest Superfractor of Brady sold at Goldin for $704,550, making it the highest publicly sold Superfractor of 2025 at the time of that report.
Why These Cards Keep Climbing
The card industry leaned harder into limited print runs and one-of-one inserts starting around the turn of the century specifically to drive consumer demand, The Athletic's reporting notes, a strategy that has helped fuel the kind of speculative frenzy now surrounding items like the Bejeweled Brady card.
For now, the Martell brothers' card sits in Los Angeles awaiting bids, with the auction scheduled to close on November 19. What it ultimately sells for — and how much of that windfall lands with Lucas under his negotiated payout — won't be known until the gavel falls.
