A free, daylong celebration is coming to SilverRock Park in La Quinta next Sunday, November 15, when About Families Inc. hosts its 19th annual Fall Family Festival from 10 a.m. to 5 p.m. Organizers expect more than 5,000 attendees and more than 70 exhibitors and vendors, making it one of the larger family gatherings on the Coachella Valley's fall calendar.
The nonprofit behind the event, About Families Inc., provides classes and support services for parents and caregivers from pregnancy through childhood, according to Patch. The organization describes itself on its own website as a 501(c)(3) nonprofit, and it says all proceeds from the festival go directly toward its programs. The group calls the gathering spot the Silverrock Event Site, while Patch's report refers to the same location as SilverRock Park.
Executive Director Joanna Boles Whitlow said the festival brings together community, fun, education and connection each year, and that it gives families a day to play, learn and discover resources supporting them through pregnancy, childhood and beyond, according to MyNewsLA.com. Organizers describe the festival as one of the Coachella Valley's most family-friendly celebrations.
What's Planned at SilverRock
Admission to the festival is free for all, though the organizer notes some individual activities may carry a small fee or suggested donation. The lineup includes live entertainment, children's crafts, games, a petting zoo, pony rides and local food vendors, the same report states. The more than 70 exhibitors and vendors on site will focus on family wellness, resources and other activities for attendees.
The California Highway Patrol is slated to provide child-safety demonstrations, including free car-seat safety checks, per the same account. The event is planned to go on rain or shine, according to the organizer's event page.
A Festival That Has Grown Over the Years
The festival has expanded significantly since its earlier years. A 2023 report from MyNewsLA.com described the 16th annual edition as taking place at the Empire Polo Club in Indio, with organizers at the time expecting more than 2,000 attendees and more than 50 family-oriented exhibitors and vendors. That event also featured live entertainment, food vendors, games, crafts and wellness resources, along with California Highway Patrol officers conducting car-seat safety checks, mirroring this year's plans on a smaller scale.
This year's 19th annual festival more than doubles those expected attendance and vendor figures, with organizers projecting over 5,000 guests and more than 70 exhibitors at the SilverRock location in La Quinta. Families planning to attend can look forward to a full day of activities at 51900 Silver Rock Way, with the event running from 10 a.m. to 5 p.m. next Sunday.
