The Wild Collective is adding another chapter to its Las Vegas story, teaming up with the Raiders and local muralist PrettyDone on a new special collection. The Las Vegas-based streetwear brand announced the partnership this week, bringing together football, fashion and local art under one label.
Whitney Bansin of The Wild Collective and artist Adam Rellah, who goes by PrettyDone, discussed how the collaboration came together and where fans will be able to purchase pieces from the collection, according to KLAS 8 News Now. Bansin is the founder and CEO of The Wild Collective, while Rellah is the real name behind the PrettyDone persona, a Las Vegas muralist known for his work around the valley, as reported by Las Vegas Weekly.
A Brand Built On Local Growth
The new collection arrives as The Wild Collective continues to expand well beyond its Las Vegas roots. Bansin has said the company's business has tripled in the last few years since the brand launched eight years ago, per the station's report. Today, The Wild Collective's designs land on shelves at Target, Anthropologie, Tilly's and Free People, among other national retailers, according to the same account.
The brand has also been pushing into sports-themed apparel more broadly. The Wild Collective recently announced a new lineup of college sports fashion, and Bansin has said a spring collection is coming soon that will feature local sports teams, the station notes.
A History With The Silver And Black
This is not the first time the Raiders and The Wild Collective have joined forces. In October 2021, the Raiders announced an earlier collaboration with the brand, with the first of two limited-edition apparel capsules launching that October, according to a release distributed via PR Newswire. That 2021 collection included six styles, split evenly between men's, women's and unisex designs, with prices ranging from $150 to $225 and sold through Raiders shopping channels. The Wild Collective described that earlier drop as a streetwear collection with a throwback feel, built around historic Raiders marks.
Details on pricing, the full product lineup and exact purchase locations for the new PrettyDone collaboration have not been released. For now, Bansin and Rellah's conversation with KLAS offers the clearest look yet at how the partnership between the muralist, the football team and the hometown fashion brand came together.
