Longhorn Meat Market has traded up for more elbow room in South Austin, opening a 3,500-square-foot shop at 9001 Brodie Lane, Suite A-1, on Friday. The longtime independent butcher is currently running a soft opening at the new address, with a full grand-opening celebration planned for later this winter.
The new space is noticeably bigger than Longhorn's previous spot, according to CultureMap Austin, and the extra square footage is already showing up on the shelves. Alongside its retail, wholesale, and culinary products, the market has added ready-to-eat foods, marinades, beef tallow, bone broth, seafood, produce, and beer and wine, while also expanding its selection of locally produced items.
What's Staying on the Menu
Don't worry, the butcher case isn't going anywhere. Longhorn is keeping its best-known products front and center, including the Longhorn Famous Sausage, brisket burgers, and Prime ribeyes, the same report notes. Hard-to-find cuts like Denver steak, teres major, and hanger steak remain in rotation too, and the shop will keep taking custom cuts and special orders for shoppers chasing something specific.
The bigger footprint also means more muscle behind Longhorn's restaurant-facing business. The company now has greater capacity to work with Austin restaurants and chefs, with wholesale products cut fresh each morning. Customers who'd rather skip the drive can order online for pickup, local delivery, or nationwide shipping.
New Owner, Old Family Roots
Casey Rietz is Longhorn's majority owner and operator these days, though the shop hasn't fully left its founding family behind — James Leach, a descendant of founder William Leach, remains a part-owner. Rietz, who was born in Texas, first linked up with Longhorn while selling regionally raised meats under the Texas Butchers banner, for which Longhorn served as production partner before the two sides decided to join forces.
Rietz said the goal is simple: give neighbors a reliable place to find good products at fair prices, with somebody on hand who actually cares about what they're cooking. The larger shop, he said, gives Longhorn room to expand in-house production, bring in new products, work more closely with local producers, and experiment — including plans to host pop-up dinners.
A Butcher Shop With Deep Austin Roots
Longhorn traces its roots in the meat business back to at least 1892, according to the company's own account on its website, and says it has operated in Austin for more than five decades. In the 1920s, the family opened a downtown butcher shop called University Meat Market, and when Interstate 35 plans emerged in the 1960s, eminent domain forced the family to relocate the shop once again, per the company's history.
The Brodie Lane debut marks the latest step in Longhorn's steady push into South Austin. The business first planted a flag in the area back in December 2022, when it bought out Johnny G's Butcher Block in Tanglewood Business Park and converted it into a second Longhorn location, according to Community Impact. A 2019 Austin Chronicle report had earlier pegged wholesale business at 70% of Longhorn's sales, underscoring how central its restaurant and culinary clients have long been to the operation.
During the soft-opening stretch, Longhorn is open 10 a.m. to 7 p.m. Monday through Friday and 10 a.m. to 4 p.m. on weekends. Shoppers can expect those hours — and the shop's full new lineup — to be on display when the grand-opening party rolls around this winter.
