Mattie's Strudel Haus has moved out of its Upper Nazareth Township storefront at 299 Industrial Drive, marking the third relocation in six years for the hand-stretched Hungarian pastry business. Owner Kelly Vlasics is once again selling strudels through home delivery and local farmers markets while she looks for a permanent home base somewhere in the Lehigh Valley.
Vlasics told WFMZ that the business left the Upper Nazareth property because of theft and other unfortunate circumstances. She said finding a safe location with good parking is important, and that she needs a space that checks both boxes before she signs on anywhere new. For now, Mattie's is selling at farmers markets in Easton, Nazareth and Saucon Valley and posting updates about its appearances and future operations on its Facebook page.
The move follows a familiar pattern for the business. Vlasics launched Mattie's in 2017 in that same Upper Nazareth space, a building that had formerly housed Riverbend Community Church, according to lehighvalleylive.com. Vlasics started operations at that property nine years before moving back there this past spring, per WFMZ's reporting.
From a Bath Storefront Back to the Road
Increasing demand had pushed Mattie's to relocate to a storefront at 126 W. Main St. in Bath in 2020, and the shop officially opened there in January 2021. The Morning Call reported at the time that the business was still doing delivery, but only on Wednesdays, as it settled into the new space.
That Bath chapter didn't last. A March 2025 report from the same outlet said the storefront was set to depart on April 30 of that year, with Vlasics saying the closure was necessary for work-life balance. A later account from the outlet instead put the actual closing in August 2025. Either way, parking issues and other factors are cited as reasons behind the shutdown, and Vlasics shifted to a mobile-only model, selling at farmers' markets, festivals and other regional events before landing back in Upper Nazareth on April 1, 2026, where the retail shop briefly reopened for pickup, market orders and home delivery before this latest exit.
A Family Recipe With Three-Generation Roots
Mattie's Strudel Haus is named after Matilda “Mattie” Vlasics, Kelly's late Hungarian grandmother. Vlasics has made Hungarian specialties since childhood, learning the craft from her mother, Bonnie Vlasics, and from her grandmother. She and her team still prepare every strudel the traditional way: stretching the dough thin by hand, filling it, then rolling it by hand.
The business sources ingredients from Bechdolt's Orchards in Lower Saucon Township and Twin Maple Farms in East Allen Township. Strudels come in savory, sweet and seasonal varieties, including a cheesesteak strudel, cabbage kielbasa, pastie, taco, Mediterranean and chicken bacon ranch on the savory side, and apple crisp, blueberry crumb, cherry cheesecake and apple caramel toffee among the sweets. Seasonal offerings have included pork and sauerkraut with mashed potatoes, Reuben, peach cobbler, strawberry rhubarb, pumpkin cheesecake, and a Gobble strudel packed with slow-roasted turkey, homemade potato stuffing, mashed potatoes, corn, turkey gravy and cranberry sauce.
Current flavors available include bacon egg and cheese, sausage egg and cheese, chicken cheesesteak, cheesesteak, cabbage, apple, apple pecan walnut, apple caramel toffee, tart cherry, cherry cheesecake and pumpkin cheesecake, sold in 8-inch and 16-inch sizes. Bite-sized versions run $3 each and come in flavors like apple, pumpkin, cannoli, blueberry, spinach artichoke and jalapeño popper. The business also sells gift certificates.
True to its roots, Mattie's sells its strudels frozen, which the company's website says “allows you to bake them fresh at home,” and the business has said the frozen strudels last up to six months in the freezer. Customers can still place orders by calling or texting 215-301-1881.
What Comes Next for Mattie's
Vlasics is weighing whether to establish a new home base on her own property in Moore Township, though she told WFMZ the decision has not been finalized. She said she hopes this third storefront attempt, wherever it ends up, will finally work out for good. Until then, customers can keep tabs on pickup options and market appearances through the company's Facebook page and website, mattiesstrudelhaus.com.
