The Mexi-Boys, the food truck known around New Jersey for its tacos and quesadillas, has soft-opened its first brick-and-mortar restaurant at 1031 Route 18 in East Brunswick, with a grand opening planned for Saturday, November 7. The move marks a new chapter for a business that started on wheels and has spent years building a following before finally settling into a storefront of its own.
According to TAPinto, the restaurant has already soft-opened ahead of next Saturday's planned grand opening. The Mexi-Boys will keep running its existing food truck and catering services across New Jersey even with the new location up and running, per the same report. The business was founded by Ed and Alex, with Ed Rojas identified in an interview as the founder of Mexi-Boys.
From Food Truck Fleet to a Permanent Address
The jump from truck to restaurant has been building for a while. East Brunswick's township business page describes the company as having grown from a single food-truck business into a fleet of trucks, a catering operation, and now its first brick-and-mortar restaurant in town, according to eastbrunswick.org. Rojas said East Brunswick felt like the right place to grow, connect, and create something lasting for local families, per the TAPinto report.
The menu leans into what made the truck popular in the first place. The township's business listing notes the lineup includes tacos, signature quesadillas, Mexi Bowls, and loaded nachos. TAPinto's report adds that the restaurant features fried burritos, quesadillas, and birria, along with a Mexi Boys Cone and a fried burrito among the offerings.
Vegan, Vegetarian and Halal Options on the Menu
Mexi-Boys has built a reputation beyond standard taco-truck fare. The company says on its own site that its menu includes clearly labeled meat, vegetarian, and vegan options, according to themexiboys.com. TAPinto's report says the business has developed a strong vegan following, pointing to items like a vegan chicken quesadilla and a gluten-free jackfruit tamale, and notes the menu also includes select halal items alongside plant-based and vegetarian choices.
The new location is being positioned as a family-friendly dining setting, per TAPinto's report, with planned operating hours of 11 a.m. to 9 p.m. Rojas said the goal is for the business to create a great experience for East Brunswick families and be a positive part of the community, and that the team wants customers to feel the restaurant belongs to them, according to the same report. The opening is also expected to bring new local jobs, and TAPinto reports that Mexi-Boys plans to build partnerships with schools, sports teams, and community organizations going forward. The business continues to offer catering for private celebrations, family gatherings, corporate events, and other occasions.
Part of a Bigger Food-Truck-to-Storefront Trend
Mexi-Boys isn't the only East Brunswick food truck making that leap this year. Twelve Kusina, the restaurant behind the Twelve Truck food truck, celebrated its grand opening in town during the week of September 9 with a ribbon-cutting ceremony, according to Patch. That restaurant opened inside the Asian Food Market at 275 Route 18 South, and its co-owners kept running the Twelve Truck food truck alongside the new storefront, per the same report.
A separate post on Patch, published under the Mexi-Boys name and flagged as sponsored content, also said the business planned to open its first restaurant on Saturday, November 7. That post carried a disclosure noting the information presented had not been verified by Patch. Readers looking for independent confirmation of the restaurant's exact soft-open date and address can find those details in TAPinto's report, which itself identifies the piece as advertorial content published as a service for marketing partners.
