A horror video game with more than 70 million players worldwide has jumped off the screen and into a former department store in Moreno Valley. The Dead by Daylight immersive experience opened Friday, Oct. 30, inside the Moreno Valley Museum & ArtSpace, plunging guests into a 45-minute, three-act survival scenario built around the popular game's premise of survivors dodging a relentless killer while scrambling to fix generators and power up exit gates.
The game’s reach comes after a decade of growth: Dead by Daylight marked its 10th anniversary in 2026, with more than 70 million players. Its developer, Montreal-based Behaviour Interactive, was founded in 1992 and describes itself as Canada’s largest independent game developer. The Moreno Valley attraction translates the game’s four-survivors-versus-one-killer setup into a group outing, extending a franchise built around multiplayer suspense into a walk-through format.
A Game Built on Fear Comes to Life
The adventure opened Friday, Oct. 30, according to The Press-Enterprise, and is scheduled to run through Jan. 3. Inside, visitors move through 360-degree wall and floor projections, surround sound, and motion-tracking technology that responds to every step guests take, per a release distributed through PR Newswire. The goal, as described on the venue's own site, is to work together to repair the generators, restore power, and help the survivors escape.
The walk-through runs 45 minutes in three acts, according to the Haunted Attraction Network. Lighthouse Immersive built the experience for the venue, and company CEO Corey Ross said guests must work together to survive the experience, and the shared rush cannot be experienced from a home screen.
Lighthouse Immersive’s history includes a major financial restructuring: the Toronto-based company behind Immersive Van Gogh filed for Chapter 15 bankruptcy protection in the United States in July 2023, alongside insolvency proceedings in Canada. The Chapter 15 filing was intended to protect U.S. assets while the Canadian process proceeded. The court record lists the restructuring proceeding as closed in December 2023. That history provides context for the company now partnering with Moreno Valley on a permanent cultural venue and its rotating attractions.
Inside a Repurposed Sears
The Moreno Valley Museum & ArtSpace itself opened in late September inside the old Sears at the Moreno Valley Mall, the same report notes. It's a striking reuse of retail real estate that once anchored the mall, now converted into a venue built for large-scale projection-based attractions. The museum's first production, The New Immersive Van Gogh: The Next Chapter, opened there Sept. 25, featuring floor-to-ceiling projections of Vincent Van Gogh's works, and it's also scheduled to run through Jan. 3, giving the venue two very different immersive shows operating side by side through the holiday season.
The project is also part of a city-backed effort to give the former Sears a new civic role. Moreno Valley says the museum was created through a partnership with Lighthouse Immersive and had been open to the public since Sept. 25. The venue occupies a 38,000-square-foot former Sears, which the partners converted into a two-story destination with immersive galleries and other visitor amenities. The city’s announcement framed the museum as a new local arts and cultural destination.
The horror attraction is open daily from 11 a.m. to 7 p.m., and the museum lists its address as 22550 Town Cir, Moreno Valley, CA 92553. The museum's website also advertises a 20% discount for local residents, military members, and students looking to check out the experience.
What It Costs to Walk Through the Fog
Ticket pricing for the experience has varied across launch materials. One PR Newswire release listed tickets starting at $30.09, while a separate announcement distributed through EIN Presswire listed tickets starting at $29.99. The Haunted Attraction Network, meanwhile, lists standard admission at $36.99. The discrepancies suggest pricing may depend on ticket type, date, or promotional timing, though the available materials don't clarify which figure applies where.
Whatever the final price tag, the premiere marks a notable bet on horror-game fandom translating into foot traffic at a mall that's reinventing its old anchor space one projection-filled show at a time. With more than 70 million players said to have entered the game's fog over the past decade, Moreno Valley is now offering a physical version of that fog, generators and all, about one month after the venue itself opened its doors.
