Developers have broken ground on a 290-room hotel in Naples that will house two Hilton brands, Homewood Suites and Tru by Hilton, under a single eight-story roof. The project is planned for 4.45 acres in The Commons Professional Park, with an opening targeted for May 2028.
According to hotelbusiness.com, Homewood Suites will offer 170 upscale guestrooms with kitchens and living spaces suited for families, business travelers and guests staying for relocations, medical visits or longer assignments. Tru by Hilton will fill out the remaining 120 guestrooms, aimed at shorter stays with more accessible price points. The notable room count is a shift from an earlier version of the plan: back in August 2026, AAM 15 Management described the proposal to the Naples Design Review Board as a 284-room development, and the dossier does not clarify when or why the final tally grew to 290.
The project is being developed by David R. Masse, founder and CEO of AAM 15 Management, a Massachusetts-based private equity investment and real estate management firm with hospitality, multifamily, restaurant and golf course holdings across the Northeast. Masse said the groundbreaking marks a milestone for his team and the Naples community, and will bring a hospitality destination that enhances offerings for visitors and residents alike, the outlet's report notes. Needham Bank is providing construction financing for the build.
What the Combined Hotel Will Offer
The dual-brand format is designed to let guests share amenities while giving each brand its own room style, with access to downtown Naples, Gulf Coast beaches and Marco Island. Planned features include indoor and outdoor bar areas, a fitness center, meeting space, a resort-style pool, a game room, outdoor gathering spaces and a restaurant serving breakfast, lunch and dinner, per the same account. The project is being described as a Class A hotel development built to serve both extended-stay guests and business or leisure travelers passing through.
The groundbreaking ceremony was attended by project partners, community leaders and local officials, the report states. Those partners include MHK Architecture, CID Design Group, Davidson Engineering, Architectural Land Design, Trebilcock Consulting, YPC Consulting Group and Waltbillig & Hood General Contractors. AAM 15's growing Florida portfolio already includes the Residence Inn by Marriott at Gulf Coast Town Center in Fort Myers and two hotels in Tampa, the article notes.
A Winding Path to Approval
The Naples project did not arrive without friction at City Hall. Back in April 2026, Naples Press reported that the Naples City Council approved the hotel plan by a 5-2 vote at the April 15 public hearing, with Mayor Teresa Heitmann and Vice Mayor Ted Blankenship opposing, and that one more public hearing was still required before construction could move forward. That same report noted that the hotel brands had not yet been finalized at the time, with the project team said to be negotiating with both Hilton and Marriott — a detail that stands in contrast to the brand names now attached to the groundbreaking.
The proposal received unanimous preliminary approval from the Naples Design Review Board in January 2025 and was described then as an eight-story, 284-room, dual-brand luxury hotel. The Homewood Suites and Tru by Hilton pairing itself is not new to Hilton's portfolio; Naples Press reported that the combination first debuted in Albany, New York, in 2018.
Part of a Broader Florida Push
The Naples project lands amid a broader expansion for Hilton in the state. Naples Press reported in April 2026 that Hilton had announced in 2025 that it had surpassed 500 open hotels in Florida, with another 140 properties in its development pipeline. The Commons Professional Park site adds one more entry to that growing list, with construction now underway and an opening date set for May 2028.
