A new Biggby Coffee is now pouring drinks at 427 Oakland Avenue in Lansing, taking over the northwest corner of Cedar and Oakland with a drive-thru, as reported by 100.7 WITL, and a week of discounted beverages for anyone who shows up with the right coupon. The location held its grand opening on Tuesday, and the celebration didn't stop there — it's spilling into a full lineup of daily deals through the weekend.
The shop's grand opening fell on November 3, according to 100.7 WITL, which reported that Biggby lined up a different special for each day of its opening week. Shoppers could grab any 16- or 20-ounce hot or iced drink for $1.99 on November 3, a 16-ounce hot or iced beverage for $3 on November 4, and a 20-ounce hot or iced beverage for $4 on November 5. The station also reported a $5 deal on any 20-ounce beverage set for November 6.
To cash in on any of those prices, customers need the matching coupon, and the station's report notes those are posted on the Oakland Avenue location's Facebook page rather than handed out in-store. The deals didn't end with drinks, either — mug giveaways were listed for November 7 and 8, while supplies lasted, rounding out the week-long celebration.
Free Treats Kicked Off the Celebration
Before the discounted drinks even started, the new Biggby gave away free treats on November 1 and 2 to kick things off, per the same account. With the doors now open and the drive-thru running, the Cedar and Oakland location is fully ready to serve Lansing commuters and walk-in customers alike.
A Corner With a Different Past
The building wasn't always a coffee shop. The site previously housed 517 BBQ, a barbecue restaurant that first opened at the same northwest corner of Cedar and Oakland in August 2019, according to 100.7 WITL. That barbecue spot closed in 2022, and the location reportedly sat empty afterward until Biggby moved in.
News of Biggby's plans for the site actually surfaced roughly a year earlier. In a November 2025 report, the outlet noted there was no word yet on when the new Biggby location would open, leaving the timeline uncertain until this week's grand opening finally filled in the blank.
The opening also comes as coffee chains compete for a large and growing U.S. customer base. An estimated 66% of Americans drank coffee daily in 2024 and 2025, while the number of U.S. chain coffee shops rose 19% over six years, the Associated Press reported, citing industry data. Drive-thru operators are among the chains expanding, making the new Oakland Avenue location’s drive-thru part of a broader shift toward quick, convenient coffee service. Those national figures and competitors’ growth show the crowded market the Lansing shop enters.
BIGGBY says it now has more than 450 locations across 13 states, but the company remains fully franchise-owned. That structure means locations are operated by franchise owners rather than company-owned stores, making the Oakland Avenue opening part of a wider network of locally run businesses under a Michigan-based brand. The company describes its East Lansing headquarters and franchise model as central to its growth.
The Oakland Avenue shop is part of a coffee brand with roots nearby: BIGGBY was co-founded by Bob Fish and Mary Roszel in East Lansing in March 1995. Its second location opened in downtown Lansing in 1997, a block from the State Capitol. The company’s early stores paved the way for franchising, with its first franchise location opening in Okemos in 1999, as BIGGBY’s company history recounts.
