The Courtyard by Marriott New Braunfels River Village is planning a $500,000 renovation of its public spaces at 750 IH 35 North, with construction scheduled to begin October 15, 2026, and stretch into the fall of 2027. The project will touch roughly 13,000 square feet of the existing hotel, reworking shared areas rather than guest rooms.
Construction was scheduled to begin October 15, 2026, and run through October 15, 2027, according to WhatNow. The scope includes installing new partitions and relocating electrical power and lighting, work that typically reshapes how common areas like lobbies and corridors are laid out and lit. A filing with the Texas Department of Licensing and Regulation classifies the job as a renovation and alteration funded privately on private property, with New Braunfels Guadalupe River Hotel LP listed as the property owner and Chicago-based Zimmerman Weitraub Associates named as the design firm. The project is listed as having completed the review process, per the same filing.
Notably absent from the paperwork is any mention of how the work might affect day-to-day operations. The filing does not specify whether the renovation will require temporary closures or other changes for guests, and it does not indicate that the project will add guest rooms or expand the hotel's footprint. WhatNow reports it reached out to the hotel for additional details but had not received a response by publication time, and says it will update its article if more information becomes available.
A Separate, Larger Guestroom Project Nearby
The public-space work isn't the only renovation on the books at 750 IH 35 North. A separate Courtyard New Braunfels Guestroom Renovation at the same address covers 48,765 square feet of existing guestrooms, with an estimated cost of $1,184,397, according to a project listing on Zabalist. That filing was registered with state regulators on July 22, 2025, with construction scheduled to run for a full year. A print-out from the Texas Department of Licensing and Regulation lists the same guestroom project with a start date of October 1, 2025, and a completion date of October 1, 2026, though that detail is marked as lower-confidence in available records.
Zabalist's data places the guestroom job in context against hundreds of similar filings countywide: compared with 918 other renovation filings in Comal County, the project's cost ranks above the county median, putting it in the top quarter, and its roughly 365-day construction window far exceeds the county's typical 120-day timeline. The evidence does not establish whether the two projects — the public-space work and the guestroom renovation — are being carried out together or are otherwise connected.
What Guests Can Expect at the Hotel Today
Courtyard New Braunfels River Village sits along the Guadalupe River and currently offers guest rooms and suites, an on-site Bistro serving breakfast and evening food and drinks, an outdoor swimming pool, a fitness center, and meeting facilities. As a Courtyard by Marriott property, it's part of a brand built around business and leisure travelers, with modern guest rooms, flexible workspaces, Wi-Fi, and dining options as brand staples. The hotel's riverside location puts it within reach of the Comal River, Schlitterbahn New Braunfels, and the Gruene Historic District, all popular draws for the area's visitor traffic.
Renovation Lands Amid a Tourism Boom
The investment comes as New Braunfels hospitality is riding a sustained upswing. The sector grew 13 percent from 2022 to 2024, averaging a $1.3 billion annual economic impact, according to data from the New Braunfels Convention & Visitors Bureau. More than 6 million people visited the city in 2024, and fall visitation that year rose 6 percent over 2023. The same report credits hospitality with more than $381.8 million in local wages, 31.4 percent of the city's employment, and $29.8 million in taxes and other city revenue.
Local momentum extends across several years of data. Total city revenue tied to the hospitality industry climbed 21 percent from 2022 to 2025, the Herald-Zeitung reports, citing figures from a 2025 economic impact study that linked visitor spending to 16,475 jobs, $57.4 million in local tax revenue, and roughly $725 in annual property tax savings per homeowner. The same study put hospitality's annual economic impact at $1.3 billion and its share of wages at $376.3 million, accounting for 32 percent of the city's total employment — figures that differ somewhat from the visitors bureau's own numbers but point in the same upward direction.
