A new coffee shop on Preston Road in North Dallas is putting a decadent spin on two very different traditions: slow-dripped Vietnamese phin coffee and hand-whisked Japanese matcha. Roché Coffee opened its brick-and-mortar location in mid-October 2026, bringing a menu built around robusta beans from Vietnam and ceremonial-grade matcha sourced from Japan.
The shop was founded by Kendall Luu, a Vietnam native who started Roché as a pop-up before opening the physical cafe, according to CultureMap Dallas. Luu has said she wanted to bring Vietnamese coffee tradition to Dallas, and the shop's own site describes its mission as working the space between a traditional phin and a modern espresso bar, noting that “Rooted in Vietnamese coffee craft, Roche Coffee works the space between a traditional phin and a modern espresso bar,” according to Roché Coffee.
Vietnamese coffee traditionally combines dark-roasted robusta beans with sweetened condensed milk, brewed slowly through a small metal filter called a phin, per CultureMap Dallas. Vietnamese robusta beans are generally roasted dark, and production in the country mostly relies on robusta, which carries roughly twice the caffeine of arabica beans, the outlet reports. Roché keeps that approach intact: the shop sources its robusta beans directly from Vietnam and brews them slowly through a traditional metal phin, according to CultureMap Dallas, with Luu saying the full-strength brew is preserved so the coffee flavor comes through the sweetness, rather than getting buried by it.
A Menu Built on Condensed Milk and Cloud Matcha
On Roché's menu, the Vietnamese coffee itself is simply described as phin-dripped coffee with condensed milk, according to the cafe's online ordering page. But the matcha lineup is where the shop gets playful. The banana cloud matcha pairs matcha with housemade banana cream, sweetener, milk of choice, a vanilla wafer, and caramelized banana, per the same online menu, and CultureMap Dallas describes it as topped with foam and banana slices. The biscoff cloud matcha layers condensed milk with housemade biscoff cream, milk of choice, and biscoff crumb, per the online ordering page, with CultureMap Dallas adding that the drink comes finished with a whole biscoff cookie.
Coffee drinkers aren't left out of the theatrics. Roché makes its coffee-based lattes with either traditional espresso or Vietnamese coffee, and offers an einspänner latte containing espresso, cold milk, ice, and Viennese whipped cream, according to CultureMap Dallas. That whipped cream isn't just decorative — it serves as an insulator separating the hot and cold elements of the drink, the outlet notes. There's also a tiramisu-flavored option made with espresso, tiramisu syrup, mascarpone cream, and a ladyfinger garnish, and the shop's own site emphasizes that its creams, syrups, and toppings are all built in-house, with every shot pulled to order.
Matcha Sourced From Shizuoka, Pastries From La Casita
Roché's ceremonial-grade matcha comes from Shizuoka, Japan, and the shop says on its website that the matcha is “Our ceremonial-grade matcha is sourced from Shizuoka,Japan,” with each cup prepared by hand for every order, according to CultureMap Dallas. To go with the drinks, the cafe carries pastries from La Casita Bakeshop, including croissants, muffins, and poptarts, as reported by CultureMap Dallas.
The space itself has a sleek white interior with deep-green accents and modern curved furniture, CultureMap Dallas reports, and Luu has said the shop carefully measures ingredients and pays close attention to how each drink looks before it goes out. Roché sits at 17062 Preston Rd. #130, in the same North Dallas shopping center as Cris and John's and Deli News — the business's own website lists its address as 17062 Preston Road, Dallas, Texas 75248.
Part of a Broader Dallas Coffee Shop Boom
Roché's opening lands amid what the Dallas Observer describes as a local growth spurt in coffee shops, with the outlet rounding up seven new Dallas-area cafes worth trying. Elsewhere in that roundup, Nūr, a cafe in Addison, is reportedly testing a membership program, while Inclusion Coffee recently opened a second location in West Dallas in addition to its original spot near the University of Texas at Arlington, per the Observer's reporting.
Vietnam remains one of the world's largest coffee producers, as noted by CultureMap Dallas, a fact that underscores why Roché's direct sourcing model stands out on a Dallas coffee scene increasingly crowded with new openings. Between the phin-brewed classics and the cloud matchas piled with banana or biscoff, Roché's menu — organized into Vietnamese coffee, flavored lattes, and matcha drinks — gives North Dallas another reason to linger over a counter that didn't exist a month ago.
