Article, the furniture brand that has built its business mostly through online sales, is opening its first Austin store at Great Hills Market in northwest Austin. The 9,000-square-foot shop at 9828 Great Hills Trail is scheduled to open during the first three months of 2027, bringing a physical storefront to a city that already ranks among the company's top 15 U.S. markets for e-commerce orders.
A Digital Brand Tests Brick and Mortar
The Austin store will join a growing roster for Article, which has operated primarily online for more than a decade before pushing into physical retail, according to CultureMap Austin. The Vancouver, British Columbia-based company opened its first storefront in its home city two years before this announcement, and it now also operates stores in Toronto, San Francisco and Bellevue, Washington. Once the Austin location and a planned Atlanta store open in 2027, Article's store count will reach six.
Article's Great Hills Market location will sit inside a shopping center that currently counts T.J. Maxx, Petco, Honest Mary's, La Madeleine and Modern Market among its tenants, per the same report from CultureMap Austin. The Austin store is also set to sell outdoor furniture year-round, a detail that distinguishes it within the company's current store lineup.
What Shoppers Will Find Inside
Shoppers can expect Article's familiar mix of mid-century modern, Scandinavian, boho and coastal-style furniture, spanning sofas, coffee tables, dining tables and chairs, bed frames, nightstands, dressers, desks, office chairs, outdoor seating, rugs, lighting, mirrors and accent pillows. Inside the stores, the company plans curated room vignettes, fabric swatches and free design services for customers working out how pieces fit into their own homes.
Article CEO and co-founder Aamir Baig has framed the retail push as a natural extension of an online-first strategy rather than a pivot away from it. In comments tied to the company's earlier expansion announcement, Baig said Article approaches physical retail as an extension of its digital business and intends to expand with discipline, a stance echoed in a statement distributed via PR Newswire: “We see physical retail as an extension of the business we built online and are approaching expansion with discipline.” Baig has also said the stores let customers experience products firsthand, discover value and shop with confidence.
Sun Belt Push Follows Early Store Momentum
The Austin and Atlanta openings are part of what the company has called an expansion across the Sun Belt, with Article saying in its announcement that nearly 70% of in-store merchandise sales across its stores have come from new customers. That announcement, detailed in a separate release via PR Newswire, also noted that both the Austin and Atlanta stores will offer free interior design services, with the Austin location's year-round outdoor furniture assortment described as a first for the brand.
Article's earlier moves into physical retail offer some indication of how the company views these bets. The company's Vancouver debut store, which opened in August 2024, drove 47% revenue growth in the local Vancouver market in 2025, according to the earlier PR Newswire announcement. Article has also pointed to the West Coast as core to its business, representing roughly a quarter of total purchases.
Beyond the company's own figures, independent reporting on the Vancouver store has pointed to a shift in shopper behavior once a physical space opens. According to The Globe and Mail, the average order value at Article's Vancouver store ran 20% higher than for online orders. Chain Store Age has reported that the Austin and Atlanta stores are slated to open in the first and third quarters of 2027, respectively, with the Austin location spanning the full 9,000 square feet planned for Great Hills Market.
Article's first U.S. storefronts, in San Francisco and Bellevue, Washington, were announced for openings before the end of this year, with each location planned at roughly 7,500 to 8,200 square feet, according to the company's earlier PR Newswire announcement. The Austin store, at 9,000 square feet, will be somewhat larger when it opens in the new year.
