Petaluma’s downtown açaí options are growing: Palmetto Superfoods has opened at Theatre Square, adding a regional chain to downtown. The new store occupies a corner at Petaluma Boulevard and D Street in the theatre district.
From San Francisco Start to North Bay Expansion
The Theatre Square tenancy was reported in August 2025, when The Press Democrat reported that Basin Street Properties, which owns and operates the complex, had signed Palmetto Superfoods as a tenant. The space is across from Cravin's Sweet's, the report said. Palmetto began in 2019, when founder Charles Lee opened the brand’s first location in San Francisco’s Inner Richmond district; it has since grown into a regional chain.
Basin Street Properties described the addition as an exciting complement to Theatre Square and Petaluma. The store is at 140 2nd Street, Suite 116. The chain’s menu features customizable bowls and signature combinations, along with smoothie blends made with fruit and protein.
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BlendCraft in Petaluma
Palmetto joins existing Petaluma options for smoothie bowls and açaí-style treats. BlendCraft is on 4th Street; the shop’s founders say on its website that they started the business after finding açaí bowls challenging to find in Sonoma County. BlendCraft also markets its products as using fresh fruit and greens, without artificial sugars or flavorings.
Palmetto Superfoods now operates more than 20 locations, concentrated primarily across Northern California with an expansion site in Austin, Texas. The chain had grown to 19 California locations by September, and CEO Charles Lee has said he expects the company to reach at least 30 locations operating by the end of the year. In a July interview with the East Bay Times, Lee put the count at around 20 at the time and said, “We're at around 20, and we're not slowing down. I think we'll finish the year around 30-plus locations.”
Palmetto Superfoods is also preparing to open a second Sonoma County store in Montgomery Village in Santa Rosa, plans the company first announced in September. That location would mark the chain's first footprint in the North Bay outside Petaluma, and the Montgomery Village property's own website currently lists the store as coming soon. Pricing on the chain's Bay Area online menu has ranged from $10.50 to $14.95 for bowls and smoothies. The company's expansion has moved briskly elsewhere in the region too: a Los Gatos location opened in Old Town earlier this year, a debut that the Silicon Valley Business Journal reported created between 25 and 30 jobs.
