A joint venture led by David Christa and Anthony Daniele wants Monroe County to help bankroll a new hotel in Perinton, asking for nearly $2.9 million in combined tax breaks to build a 116-room Fairfield Inn & Suites at 1251 Pittsford-Victor Road. The $27.45 million project would include a fitness center, a meeting room, and an outdoor recreation and gathering area spread across 60,885 square feet.
The developers, operating as 1251 PVR LLC, are seeking a $974,768 sales tax exemption, a $165,500 mortgage recording tax exemption, and a $1,725,217 property tax abatement spread over a 10-year PILOT agreement, according to Rochester Business Journal. COMIDA, the County of Monroe Industrial Development Agency, is the body that would need to sign off on the package. The developers say the abatements are what make construction feasible in a market they describe as needing quality new rooms.
Betting on Convention Center Momentum
In their application, the developers describe the hotel as a critical investment in hospitality infrastructure tied to Rochester tourism promotion and the Finger Lakes region. They point to the $59.6 million renovation of the Joseph A. Floreano Riverside Convention Center, along with area universities and festivals, as drivers of continued demand for hotel rooms, the outlet's report notes. An analysis prepared for COMIDA by MRB Group found the project would generate a benefit-to-cost ratio of 6:1.
If the incentives are approved, construction is scheduled to begin in spring 2027, with completion targeted for fall 2028. Rochester Business Journal reported that a public hearing on the proposal was scheduled for 11:15 a.m. Friday at Perinton Town Hall. COMIDA's board is expected to vote on the proposal when it meets Nov. 17.
How It Stacks Up Against Other Local Hotel Deals
Perinton's request would not be the only hotel incentive package COMIDA has weighed this year. In May, the agency approved just shy of $4.4 million in tax exemptions for a 42-room boutique hotel, restaurant, and spa planned for Park Avenue in Rochester, a deal that included an $885,746 sales tax exemption and a $165,075 mortgage recording tax exemption, with the city of Rochester backing the PILOT agreement, the Rochester Business Journal reported at the time.
A similar fight played out this past summer near Syracuse, where town officials had already opposed the incentives before Onondaga County's industrial development agency voted to grant a reduced $1.4 million package for Clay Hospitality's proposed 103-room Home2 Suites near the Micron chip plant. The company initially sought a $1.7 million package and later agreed to shorten its proposed tax deal from 10 years to five, according to syracuse.com. That revision cut the property tax breaks involved to $513,019 from $832,391.
Whether Perinton's proposal faces similar scrutiny at Friday's hearing remains to be seen. For now, the application sits before COMIDA with its board's Nov. 17 vote set to determine whether the project receives the requested incentives.
