PopUp Bagels is opening its second Las Vegas Valley shop, this one tucked near where North Durango Drive meets Interstate 11 in Centennial Hills. The new location, at 7150 N. Durango Drive, Suite 120, will mark the viral bagel chain's latest step in a Nevada expansion that only began a few months ago. An opening celebration is set for 7 to 11 a.m. on Nov. 20, complete with a DJ, merchandise giveaways and a location-exclusive bagel flavor that won't be revealed until the party itself.
According to the Las Vegas Review-Journal, the opening-day festivities will include plenty of bagels on top of the DJ and giveaways, with the new flavor saved as a surprise for attendees. The shop lands in a corner of the valley that hasn't yet had a taste of PopUp's particular approach to bagels, which skips the slicer and the toaster entirely. Customers instead order their bagels whole and piping hot straight from the oven, choosing from plain, poppy seed, salt, sesame and everything varieties, per the same report.
How the Grip, Rip and Dip Actually Works
PopUp Bagels built its identity around a specific way of eating its product, a method the company calls Grip, Rip and Dip. It involves grabbing a fresh bagel, tearing off a chunk, and dipping it into a butter or schmear of choice rather than slicing the whole thing open. The Review-Journal reports the maneuver is federally trademarked, underscoring how central the ritual is to the brand's identity.
The spreads menu leans into that dipping format. Salted butter, brown sugar cinnamon butter, and plain and scallion schmears are always on hand, supplemented by rotating butters and schmears that change over time, the outlet notes. Smoked salmon is also available as an add-on for those wanting to dress up their bagel further.
Nevada's Second Stop After a Henderson Debut
This isn't PopUp Bagels' first rodeo in the valley. The chain opened its first Las Vegas Valley shop in Henderson in late August, at 1685 E. Cactus Ave., Suite 120, according to the Las Vegas Sun. That location's own grand opening ran from 8 to 11 a.m. and featured hot bagels alongside a limited-time, Vegas-exclusive Spicy Feta schmear. The Henderson shop has since settled into daily hours of 7 a.m. to 4 p.m., as reported by News3LV.
The Henderson debut was never meant to be a one-off. A company announcement described it as the first of seven planned locations across Nevada, led locally by Gary Rubenyan and Raffi Babaian of Lucky Bagel, according to a release distributed via GlobeNewswire. The same announcement framed the Nevada push as the start of a broader move out west for the brand.
A Brand That's Multiplied Fast Since 2020
PopUp Bagels got its start in 2020, founded in the backyard of a Connecticut suburb of New York City. In the years since, the company has expanded into 22 states and Washington, D.C. That growth has accelerated under CEO Tory Bartlett, who took over when the chain had fewer than 10 shops; by the time QSR Magazine profiled the company, it had grown to roughly 30 locations.
The scale of that ambition became clearer in July 2025, when PopUp Bagels announced it had signed commitments for 300 new franchise locations across the country, per QSR Magazine. The company's near-term target, according to the same report, is to reach 100 open locations by the end of 2027. The Centennial Hills shop opening Nov. 20 is one more step toward that number, and for valley residents north of the Henderson original, it means a shorter drive to grip, rip and dip.
