Sissy's Log Cabin opened a new flagship store in Little Rock on Tuesday, giving the Arkansas jewelry retailer its largest showroom to date on University Avenue in the Pulaski Heights neighborhood. CEO Bill Jones personally led a tour through the new space as the doors opened.
According to The Arkansas Democrat-Gazette, the Pulaski Heights showroom marks the company's biggest investment in retail space in its history. The newspaper's report, which included Jones guiding visitors through the location on University Avenue, did not detail opening-day specifics like hours or attendance beyond confirming the date and location of the debut.
Plans for the store were first announced well before Tuesday's opening. Per Arkansas Business, construction began at the northeast corner of North University Avenue and Forest Place, with the outlet describing the planned building as the retailer's largest at 11,300 square feet. A separate search-result snippet tied to the Northwest Arkansas Democrat-Gazette's coverage described the finished store as 13,000 square feet instead, so the exact final size of the new showroom remains unsettled between the two accounts.
A Short Hop From the Original Heights Store
The new flagship sits less than half a mile from Sissy's existing location in the Heights neighborhood, the same Arkansas Business report noted. The company said at the time of construction that it was working with the city of Little Rock to enhance accessibility and improve traffic flow in the surrounding area, a sign of how much foot and car traffic the family-owned chain expects the expanded showroom to draw.
The business traces back more than five decades. Founder Sissy Jones opened the company's first store in Pine Bluff in 1970, according to the same Arkansas Business account, building what has since grown into a multi-location Arkansas institution under family ownership.
Part Of A Broader Expansion Push
Before Tuesday's Little Rock debut, Sissy's Log Cabin had already been growing its footprint across the region. JCK reported that the retailer expanded to a seventh location in Fort Smith, a 5,200-square-foot store featuring more than 20 jewelry designers along with dedicated areas for custom design, personalization and styling. The Jones family made the call to move into Fort Smith back in 2024, the trade publication noted.
At the time, Bill Jones described the Fort Smith build as a showcase for the company's updated retail approach, saying it was “the first build since our new store design concept, which launched last year in Memphis,” per JCK's reporting. Before the Fort Smith addition, the chain operated five other Arkansas locations — in Pine Bluff, Little Rock's Heights neighborhood, Little Rock's Promenade, Jonesboro and Conway — plus one store in Memphis, according to the same report.
With the University Avenue location now open, Sissy's Log Cabin adds its most ambitious showroom yet to a growing map of Arkansas and Mid-South storefronts that stretches from its Pine Bluff roots to Fort Smith's newest design concept.
