A Wildwood restaurant is lined up for a new name and a much larger upstairs deck. The plan is to recast it as Helm, a coastal, modern American concept, and to double the second-floor rooftop.
That account comes from a November 12 Philadelphia Business Journal story by Emma Dooling. The piece is headlined as a Starr alum's plan to renovate and rebrand the restaurant, and its web address names Peter Stampone in connection with a purchase of the Waterfront.
Helm and the Upstairs Deck
Helm is the concept the Journal attaches to the conversion: coastal, and modern American. The restaurant itself is in Wildwood.
The numbered change is the deck. The new owner plans to double the second-floor rooftop, which would put the expansion upstairs rather than stop at a rename.
The Journal frames both moves as plans. A doubled deck is not the same thing as a finished build, and a concept name is not an opening.
The Name on the License Notice
A Wildwood Video Archive report said a public notice named Peter W. Stampone as the sole member of PWS83, LLC, holding a 100 percent interest.
That report said liquor license No. 0514-33-030-009 was being transferred from T & A The Waterfront, LLC, to PWS83, LLC, and that it was staying at 4415 Park Boulevard. The notice, the archive said, was published on July 22 and July 29. The report did not give a year for those dates, and it described a transfer in the notice, not a later ruling.
Ice House, Then The Waterfront
The address already has a restaurant history in the local telling. A separate Wildwood Video Archive report identified The Waterfront at 4415 Park Blvd. as the site of the former Ice House Restaurant.
That account said the family taking over The Waterfront came from Owen's Pub in North Wildwood. That chapter belongs to those operators. It is not a biography of the Starr alum in the Journal story, and the two handoffs should not be folded into one.
A Music Cutoff Without a Year
The archive's report on the sale also said live music at the property would end after September 4. It did not attach a year to that date, so the cutoff cannot be placed on the 2026 calendar from the material at hand.
As of the November 12 Journal report, the stated plan is a conversion to Helm and a doubled second-floor deck, with the license notice pointed at the same Park Boulevard address.
