A golf-training studio built around coaching, fitness and simulator technology is headed for Southlake, with plans pointing toward a 2027 opening at 210 N. Randol Mill Ave., Ste. 100. The company behind it, Tee Box, is pitching the space as a one-stop shop for golfers who want data-driven feedback on their swing without setting foot on a course.
Tee Box is planning to open its Southlake location in 2027, according to Community Impact. On its own website, the company narrows that window further, telling visitors, “We're bringing Tee Box to Southlake in Spring 2027,” according to Tee Box. A separate article listing had pegged the opening for spring 2026, a date that conflicts with both the Community Impact reporting and Tee Box's own stated spring 2027 timeline.
The planned facility will run more than 4,000 square feet, with renovations and construction estimated to cost $590,000, per the outlet's report. Construction itself is expected to run from Nov. 30 through Feb. 15, according to a TDLR filing cited in the same report. A separate, lower-confidence TDLR search-result snippet lists a Southlake project estimated at $589,000 with a June 17 through Aug. 27, 2026 timeframe, though that listing does not identify Tee Box by name and cannot be confirmed as the same project.
What Members Would Actually Get
Tee Box describes its approach as blending professional coaching, golf-specific fitness, club fitting and training technology under one roof, the company says. At the Southlake location specifically, Tee Box says it will lean on TrackMan, Sportsbox AI and PuttView to give golfers feedback on their swings, ball flight and putting stroke.
That technology feeds into what the company calls its Box Assessment, a three-step process that includes a physical movement screen, 3D swing analysis and TrackMan data collection. Results then route into Forj, Tee Box's proprietary app, which the company describes as an AI-powered coaching and player-development platform.
The Founder's Pitch
Tee Box was founded by CEO Preston Unck, who started the company after noticing a lack of coaching and training facilities to guide golf improvement, according to Community Impact's reporting. That gap is the premise behind the brand's combination of weight training focused on golf-specific fitness, swing and putting assessments measured against actual club performance, and personalized improvement plans built from the data members generate on the simulator screens.
Southlake's Crowded Indoor Golf Scene
Tee Box is hardly the only operator betting on indoor golf in Southlake right now. The Back Nine Golf opened a facility at 500 W. Southlake Blvd., Ste. 120, featuring three private, sound-insulated simulator bays with seating for four, each equipped with a Full Swing simulator tracking swing speed, launch angle and ball speed, Community Impact reported. The Back Nine also planned to keep that location open to members 24 hours a day, seven days a week.
Further up State Highway 114, GolfTRK is planning its own training facility at 2931 East State Highway 114, with construction scheduled to begin in December 2026 and wrap up in February 2027, according to What Now Dallas. That 3,874-square-foot space, located at Gateway Plaza, carries a $300,000 renovation budget and is slated to include five TrackMan simulator bays alongside a PuttView augmented-reality putting green.
Why the Simulator Boom Is Happening
The cluster of new openings in one Texas suburb tracks with a broader national shift. The National Golf Foundation reports there has been a huge jump in the number of commercial golf simulator locations across the country, and the organization's research found that the U.S. simulator and screen-golf participant base has more than doubled since 2019, according to the National Golf Foundation. Rather than cannibalizing traditional rounds, the foundation notes that far more simulator or screen-golf participants suggest increased engagement with golf on the course, not less.
For Southlake, that national trend is showing up as three separate indoor golf concepts moving through permitting and construction within months of each other. Whether Tee Box's spring 2027 target holds, or whether the earlier spring 2026 listing proves accurate, remains unresolved based on the available filings and reporting.
