WT Collection, Fieldstone Home and Between Blooms are set to bring their product lines together in a nearly 5,000-square-foot showroom at Dallas Market Center. The WTC 325 space is scheduled to open for the January 2027 Total Home & Gift Market, according to Gifts & Decorative Accessories.
A Snapshot of the Retail Market
U.S. furniture and home furnishings stores recorded $10.760 billion in sales in August 2026, before seasonal adjustment, according to U.S. Census Bureau data published on FRED. That monthly figure offers a snapshot of the retail sector these brands sell into, but one data point cannot show how sales have changed over recent years or establish a broader direction.
The showroom is positioned at the top of an escalator near the building's glass elevator banks, along a main aisle, Gifts & Decorative Accessories reported. The shared location will put all three brands together for buyers visiting the market.
Retailers can expect more than 1,600 new introductions across the three brands when the showroom opens in January, as reported by Gifts & Decorative Accessories. That includes an expanded fragrance collection from Between Blooms, the company's home fragrance line, alongside fresh seasonal and decor offerings from its sister brands.
One Roof for Three Distinct Product Lines
WT Collection offers seasonal decorations, floral accessories, gifts and home accents, with new designs planned for 2027. Fieldstone Home focuses on outdoor living, garden decor and seasonal products for indoor and outdoor spaces; at the January market, it plans to give greater emphasis to outdoor living and seasonal merchandise, according to Gifts & Decorative Accessories.
Between Blooms sells diffusers, incense, aromatherapy-inspired products and fragrance gifts. Together, the three lines cover home accents, seasonal goods and fragrance, giving retailers a chance to view products from each brand in the same showroom.
Sales Executive Frames the Move as a Convenience Play
Don Barton, WT Collection and Fieldstone Home's vice president of sales strategy, said the showroom will give customers a single place to view the three brands and work with the team on store assortments, according to Gifts & Decorative Accessories.
The brands sell to retailers nationwide and have showrooms in Atlanta, Dallas, Las Vegas, Minneapolis and Philadelphia. WT Collection is based in Norfolk, Virginia, and is marking 50 years in the wholesale gift, floral and home decor industry in 2026, according to Gifts & Decorative Accessories.
A Shift From Last Year's Showroom Setup
The new WTC 325 space follows a separate setup for the January 2026 market, when WT Collection opened a showroom at WTC 320 to introduce Fieldstone Home as a new brand, according to Dallas Market Center. The center described that event as the year's first home and gift buying opportunity and its largest debut of new products across permanent campus showrooms.
Dallas Market Center says its Total Home & Gift Market brings together retailers and manufacturers across home décor, gifts, gourmet, housewares, accessories and lighting. Alongside permanent showrooms, the event includes hundreds of temporary exhibits called the TEMPS. The January 2026 market ran Jan. 7-13, with the TEMPS open Jan. 7-10.
The exact opening day within the January 2027 market window has not been specified, and no lease terms or explanation for consolidating the brands have been released. The announced plan is for three brands to share WTC 325, with more than 1,600 new products on offer.
