William Hill is on track to blow past 110 sportsbook outlets in Nevada, with regulators set to weigh three new licenses tied to a partnership with Terrible's casinos. If approved, the additions would mark the latest step in a statewide build-out that has already touched Primm, Reno, Jackpot and the Las Vegas Strip.
The Nevada Gaming Control Board meets Wednesday to consider sportsbook licenses at Terrible's Casino in Indian Springs, Terrible's in Carlin and Terrible's Searchlight Casino in Searchlight, according to the Las Vegas Review-Journal. All three proposals involve partnerships with Terrible's, and the newspaper reports they are expected to be heard at this month's board meeting before potentially moving to the Nevada Gaming Commission's Nov. 19 meeting if the control board concurs. Should regulators sign off, the total number of William Hill outlets in Nevada would climb to more than 110.
William Hill, which is owned by Caesars Entertainment Inc., has built one of the world's largest sportsbook networks and operates outlets that include automated kiosks letting bettors wager onsite, per the same report. The company has added new or expanded locations in all corners of the state this year and last, a pattern that stretches from the Idaho border to the California line.
Primm Sportsbook Back Open After 17-Day Closure
One recent example of that expansion played out in Primm, a key gateway to Las Vegas from Southern California. Caesars worked with Terrible's to reopen the William Hill sportsbook at Primm Valley Resort following a 17-day closure, with the rebuilt book opening with three kiosks, three ticket windows and 24 viewing screens, the Review-Journal reports. The relaunched sportsbook sits adjacent to the property's 24-hour sports bar, and William Hill also maintains a kiosk at Primm's Whiskey Pete's truck stop. The company's expansion with Terrible's in Primm dates back to 2025.
Eric Hession said Caesars can turn an opportunity for a new location into a functioning sportsbook in less than three weeks, according to the article. Hession also said the William Hill product and marketing resonate with locals and that the company is actively seeking new locations, adding that William Hill's product can serve both major Strip properties and small casinos equipped with only a kiosk.
A Statewide Footprint From Ely To Verdi
Beyond Primm, William Hill's Nevada presence already spans Virgin Hotels Las Vegas, Hotel Nevada in Ely, Verdi Grillhouse in western Nevada and Barton's Club at Jackpot on the Idaho border, per the report. The Verdi and Jackpot additions were part of a broader northern Nevada push earlier this year, when CDC Gaming reported the sportsbook had begun accepting bets at Verdi Grillhouse and Casino outside Reno, where two kiosks offer sports wagering, same-game parlays and mobile-app deposits. The same report noted William Hill had also gone live at Barton's Club 93 Hotel and Casino in Jackpot, with two betting kiosks active there.
William Hill and the Rio also completed a full renovation of that property's 3,400-square-foot race and sportsbook, adding 12 self-serve kiosks, eight racing carrels, LED displays, upgraded seating, VIP lounge areas and a renovated adjacent sportsbook bar, the Review-Journal reports. Caesars' sportsbook footprint extends further still: the Resort at Summerlin houses a 6,000-square-foot Caesars Race and Sportsbook featuring a 360-degree LED video display, a betting counter staffed by Caesars employees and 20 self-service betting kiosks, according to The Nevada Independent. That outlet reported in March that Caesars owns the William Hill brand, which was then used to manage sports betting at 100 Nevada locations.
Terrible's Takeover Set The Stage
The Primm properties where William Hill now operates changed hands last year. Terrible's officially assumed management of Primm Valley Casino, Buffalo Bill's Casino and Whiskey Pete's Casino at 12:01 a.m. on Sunday, July 5, according to 8 News Now, though the station's report did not specify the year. That management change preceded the sportsbook's brief closure and subsequent reopening under the William Hill-Terrible's arrangement.
Caesars and William Hill have also rolled out a promotional push alongside the physical expansion, launching the Nevada $1 Million Parlay Cash Giveaway, which awards $1 million over the course of the football season. The promotion offers a $30,000 weekly grand prize to customers who visit a casino in person and place a parlay wager of a qualifying size, and Caesars funds the promotion itself. Hession said the giveaway rewards casino partners by encouraging customers to visit and bet in person, and the company has framed the effort as a way to reward casino owners while drawing bettors through the door.
Under Nevada law, bettors must appear in person before they are authorized to bet digitally anywhere in the state, a requirement tied to the licensing structure governing race books and sports books. Nevada Revised Statutes Chapter 463 outlines licensing requirements for gaming operations, including the mandate that a separate license is required for each location where a race book or sports book operates.
