The roughly 38-acre parcel Wynn Resorts owns across Las Vegas Boulevard from Wynn Las Vegas and Encore Las Vegas remains undeveloped. Chief Executive Craig Billings says the company has begun considering possible uses, but has not settled on a development plan.
Billings told investors Wynn is at the earliest stage of considering how the property might relate to its existing resorts, according to the Las Vegas Review-Journal. He said a project that leveraged Wynn and Encore could have a “lower all-in dollar cost” than a freestanding integrated resort.
For now, the parcel is occasionally used for special gatherings and festivals, the outlet reported. Wynn has owned the site for more than eight years, but has not announced a specific development plan.
A Years-Long Waiting Game on the Strip
Billings has previously said Wynn was in no hurry to build. In a separate report last year, the Review-Journal described the company as having conducted preliminary studies of what the land could accommodate. His latest comments again indicate that Wynn is considering possibilities, rather than moving toward a defined project.
The parcel’s size has been reported differently. Wynn’s 2017 announcement described an agreement to buy approximately 38 acres for $336 million: the 34-acre former New Frontier site and four adjoining acres. A 2025 Review-Journal report referred to the property as 34 acres acquired in 2017 for an estimated $336 million. Wynn’s release said at the time that future development was expected to draw more visitors to the north end of Las Vegas Boulevard; it did not describe a current plan.
The Site’s Earlier Plans and the North Strip Today
Before Wynn’s purchase, Crown Resorts had proposed a resort called Alon for the former New Frontier site. According to the Las Vegas Sun, Crown abandoned the proposal in December 2016 and announced it would sell the land; Wynn announced its separate purchase in 2017. The north Strip has since gained a completed resort distinct from Wynn’s vacant parcel: Fontainebleau Las Vegas opened on Dec. 13, 2023, according to 8 News Now.
UAE Project Remains the Bigger Priority
Wynn’s more immediate expansion focus is Wynn Al Marjan Island in the United Arab Emirates. The company anticipates a September 2027 opening and expects to begin selling hotel rooms soon, the Review-Journal reported, leaving the Las Vegas parcel a longer-term consideration.
Billings said 2027 convention business was pacing ahead of where 2026 and 2025 stood at the same point. Wynn reported net income of $17.3 million, or 17 cents a share, on revenue of $1.689 billion, compared with net income of $88.3 million and revenue of $1.834 billion a year earlier. Wynn shares fell $3.06, or 3.7 percent, to $79.32; analysts attributed the decline to the company missing revenue and earnings projections.
Billings also said collective bargaining agreements appeared to have been reached with employees at Encore Boston Harbor, with UNITE HERE union members beginning to vote on the new contract Thursday. The update came during the same earnings discussion as his comments on the Las Vegas parcel.
Away from the Strip, Billings said collective bargaining agreements appeared to have been reached with employees at Encore Boston Harbor, with UNITE HERE union members beginning to vote on the new contract Thursday. The update came as part of the same earnings discussion in which Billings addressed the vacant Las Vegas Boulevard property, giving investors a broader picture of the company's priorities heading into next year.
