Jacksonville will host its first full-distance IRONMAN on Saturday, May 16 — a 140.6-mile course that starts in the St. Johns River and finishes at Riverfront Plaza.

Lee Smith will oversee tournament development and campus-wide course operations at TPC Sawgrass, consolidating on-site leadership for The Players. The change formalizes a broader remit for year‑round planning.

The PGA Tour cut 56 jobs — about 4% of its staff — as it restructures under a for‑profit model and freezes hiring for dozens of open roles.

A 45,000-square-foot bouldering gym opens on Jacksonville’s southside with competitions and beginner programming designed to grow local climbing culture.

Sporting JAX clinched a Gainbridge Super League playoff berth in its first season after a Fort Lauderdale result left Jacksonville mathematically assured of a top-four finish.

The Jaguars signed Travon Walker to a four‑year extension that locks the former No. 1 pick in Jacksonville and secures a core piece of a league‑leading run defense. The deal includes heavy guarantees, per the player's agency.

UWF will move to NCAA Division I in Fall 2026, joining the ASUN for most sports and the United Athletic Conference for football. The three-year transition delays full NCAA postseason eligibility until 2029 but brings bigger opponents and a new on-campus stadium.

Scott Stricklin says Ben Hill Griffin’s planned overhaul will protect The Swamp’s capacity and roar as designers map a nearly $400 million phased makeover.

Augusta National just posted first photos of its new Player Services Building, revealing a 100-locker main room, recovery tubs and a Magnolia Dining Room for players and families.

The Jacksonville Jumbo Shrimp opened the 2026 season at a newly renovated VyStar Ballpark, unveiling Project NEXT upgrades like a street-level shop, new gates and a larger scoreboard.

Tammi Reiss will lead Florida's women's basketball program after turning Rhode Island into Atlantic 10 champions and an NCAA tournament team. The hire follows Kelly Rae Finley's March exit.

UNF Arena’s run as host of the FHSAA state finals generated an estimated $3.1M, filled roughly 2,400 hotel rooms and drew more than 20,000 fans. Organizers say the event proved the city can stage multi-week sports tourism draws.

The Players at TPC Sawgrass pairs island‑green drama with digital shot‑prediction games, local food and family lounges across March 10–15.