Yesterday, film crews and actor Steve Carell were spotted shooting the feature film "Beautiful Boy," an adaptation of a memoir by journalist David Sheff, which chronicles his son's drug addiction.
Crews worked on the Haight between Ashbury and Masonic. According to local merchants, the filming lasted "throughout the day until midnight," as expected.
Since film crews spent most of the day outside Love on Haight at 1400 Haight St., we asked Guadalupe Montelongo, the store manager, what the experience was like.
"It was so great that they are filming something like this on Haight Street with the Summer of Love coming around," she told us, "and just showing more emphasis about what the community is trying to do to help people."
The film is based on a true story about addiction and homelessness around the Haight, which still plague the area.
According to Montelongo, "no one realized what was going on until they realized it was Steve Carell. Everyone was so excited to see him around here."
My Irish friend: "saw all the cops & thought someone got shot! But they're just filming a movie. [beat] Living in America is weird."— Amy Stephenson (@losertakesall) May 11, 2017
Montelongo also mentioned that she had a brief conversation with Carell, cheekily asking him if she could glitter his beard. He laughed and said since it wasn't a part of his role, it probably wasn't a good idea.
Onlookers took to Instagram and Twitter to share their pics.
Other tweets show him in front of Hippie Thai street food and 1428 Haight:
Steve Carell on the set of "Beautiful Boy" on May 10, 2017. pic.twitter.com/5PcG3Gmw2u— Steve Carell Updates (@scarellnews) May 11, 2017
Steve Carell and Timothée Chalamet with a fan on the set of "Beautiful Boy" on May 10, 2017. pic.twitter.com/Eo6blxc3G3— Steve Carell Updates (@scarellnews) May 11, 2017
Film crews may be wrapping up today in the area, but merchants told us that most of the bulk of the filming occurred yesterday.