Rare Device to close Noe Valley store

Giselle Gyalzen, owner of Rare Device, outside her Noe Valley shop. | Photo: Rare Device/Instagram
By Camden Avery - Published on February 14, 2019.

After five years, boutique and gallery Rare Device announced yesterday that it will close its Noe Valley location (4071 24th St.) in the next couple of months.

"Not much is changing," said owner Giselle Gyalzen, who bought the boutique in 2011 from founding owners Lisa Congdon and Rena Tom. They'll be refocusing on their other shop at 600 Divisadero, which will boast all the same offerings. 

"The reason why we're closing," Gyalzen said, is that "we're just refocusing our business to do the things we've been wanting to do for years. It's hard to do that when you have two stores."

At the top of her to-do list: focusing even more heavily on artists and special events.

"The gallery there will remain," she said. "Inventory will be as great as ever, [and] we'll have maybe more events and artists."

To bid adieu to Noe Valley, Rare Device is hosting a farewell party the evening of Friday, March 1, from 5-8 p.m.

In addition to light refreshments, they'll be launching a new artist series by Carissa Potter and hosting a lip bar with Elizabeth Street Cosmetics.

"Beyond that," Gyalzen said, "it's just a thank you to everyone."

About 17 hours ago
San Francisco Embarcadero Financial District

‘Nash Bridges’ reboot movie shoot electrifying the Financial District

The old combination of Don Johnson and Cheech Marin is bringing new life to downtown San Francisco, in the form of gunshots and exploding cars for the “Nash Bridges” made-for-TV movie. Read More

About 17 hours ago
San Francisco

Bay Area restaurants will hold 'Dining for India' fundraiser to raise funds for India COVID-19 relief efforts

In light of India’s catastrophic second Covid-19 wave, ten local Indian eateries have partnered together to donate 50% of their sales on May 25 toward COVID-19 response efforts in India. Read More

About 17 hours ago
San Francisco

California is set to rescind mask mandates next month, but Bay Area counties likely to sort out their own new rules

With California less than a month away from its "full-reopening" on June 15, and after the Centers for Disease Control rescinded its mask mandate last week, it's still not clear what a mostly vaccinated, maskless, post-pandemic Bay Area will look like. Read More

May 14, 2021
San Francisco Embarcadero Fisherman's Wharf

Watch: The F-Line ‘Boat Tram’ returns with ribbon-cutting celebration

The Blackpool Boat Tram popularly known as “Boat Boi” returned to the rails Friday, in advance of this weekend’s reopening of Muni Metro service and stations. Read More