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Sonder to operate 52 furnished hotel-style apartments at nearly-finished 2100 Market St.

Hoodline tipster Gina alerted us that Sonder will be operate the new seven-story housing development at 2100 Market St. (at 14th & Church) –– the old location of Home restaurant.

Developer Brian Spiers confirmed the news via email. He said Sonder is leasing 52 units for furnished apartment rentals. The company will also manage the building.

According to Sonder's website, they combine the "consistency and service of a great hotel" with the "warmth and comfort of staying in a space that feels more like a home".

Spiers explained that the units have a minimum 30 day length of stay. "However, most will probably end up being approximately six months to a year with the option to renew," he said. The city's short-term rental restrictions only apply for periods of less than 30 nights.

Sonder homes are "outfitted as an entire living space with the amenities of a home". | Photo: COURTESY OF Sonder

San Francisco-based Sonder was founded in 2012 by Francis Davidson and Lucas Pellan. They currently operate in cities in North America and Europe including Austin, Boston, Miami, New York City, London, and Rome. Forbes reports that Sonder recently raised $225 million.

Instead of a front desk, most Sonder properties allow guests to check-in on their phone, and instructions on how to enter the premises are sent out three days prior to arrival. The house rules do not allow smoking, parties or pets. A renter can text or call to ask for extra towels or fresh linens.

Each unit will offer bath amenities, fresh towels, coffee, and kitchen essentials like cooking utensils ranging from dinnerware to prep materials.

We reached out to Sonder for additional comment but did not receive a response by press time.

The building will also offer eight below market rate (BMR) units on site leased through the Mayor’s Office of Housing, Spiers said.

Photo: Teresa Hammerl/Hoodline

Construction kicked off two years ago, and neighbors can expect work on the 2100 Market St. development to wrap up sometime next month.

Spiers told Hoodline that as of now, the interior of the building is 95% complete. "We are currently widening the sidewalk on 14th Street as required by the city," he said. Some work also needs to be done on the ground floor exterior, like installing the retail entry storefront and applying a brick veneer to the columns and walls surrounding windows and storefronts.

"These final activities should take about two to three weeks," Spiers said.


Thanks to Hoodline tipster Gina. See something interesting while you’re out and about? Text Hoodline and we’ll try to find out what's going on: (415) 200-3233.

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2100 Market Street

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